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Grand finale designers for VHIMW announced

29 Aug '09
5 min read

“In a departure from tradition, we have agreed upon the choice of two great Indian designers instead of one, who will bring to the audiences signature lines that are flawless and showcase the best of fashion for men” he further added.

Mr. Shital Mehta, COO, Van Heusen, said: “We are extremely happy to have chosen Ashish Soni; Rohit Gandhi & Rahul Khanna as the Van Heusen Grand Finale designers. We are confident that their lines will bring together the best of contemporary design and practical fashion and more importantly, make it accessible to a larger set of our consumers. With the best fashion designers across the country showcasing their exclusive men's line for the first time at the Van Heusen India Mens Week, we are certain the event will raise Men's Fashion to a new level.”

FDCI also announced the shortlisted contenders for the 'Van Heusen Emerging Designer of the Year'. An independent jury deliberated over the 70 entries received from fashion institutes across the country, before deciding on the final three. Amalraj Sengupta, a NIFT Kolkata graduate; Divyanka Bedi, a graduate from Raffles Design Institute, Mumbai; and Varun Arora, a student at Pearl Academy of Fashion, New Delhi, have been selected as the finalists of the Emerging Designer of the Year Contest.

The three finalists will now create a line based on the submitted sketches in accordance with model measurements provided to them to showcase their talent and creativity. They will enjoy the privilege of exhibiting their line at the 'Van Heusen India Mens Week' to be held from September 11-13, 2009. The jury will select the winner based on the presentation of the final line and felicitate the 'Van Heusen Emerging Designer of the Year' with the winners trophy

'Van Heusen Emerging Designer of the Year Contest 2009' in association with FDCI was open from August 5, 2009 for all Students and Professional Fashion Designers with experience of three years or less. Interested contestants were asked to submit their entries on the event website www.vanheusenindiamensweek.com. All the contestants had to submit three entries, outlining clearly the concept, material used, and collection note in full colour by August 20, 2009.

Fashion Design Council of India (FDCI) and Van Heusen are set to change the dynamics of the Indian fashion landscape, with the first seriously exclusive fashion week JUST for men. FDCI made the formal announcement of its first annual 'Van Heusen India Mens Week' at a press conference a month ago. After a decade of successful India Fashion Weeks, FDCI is ready to explore the growing potential of Men's Fashion in India in partnership with Van Heusen, India's leading lifestyle brand. The 'Van Heusen India Mens Week' positions India as the 4th Fashion Capital of the World to host an independent Mens Week.

Van Heusen

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