Home / Knowledge / News / Fashion / Sarcar, really different flair for design
Sarcar, really different flair for design
Sep '09
Once again, magic is in the air since Sarcar's impressive technical feat is presenting a stunning visual delight at Damas, the leading international Jewellery retailer in the Middle East.

The distinguished Sarcar brand, established in 1948 in Geneva is the outcome of its creative founder Carlo Sarzano who had worked for serveral prestigious Swiss brands before striking out on his own. He was developing his first collection, piece by piece. Guided by a keen sense of aesthetics, Carlo started to conceive jewellery watches which, although naturally functional, were above all distinguished by their beauty and exclusivity. Sarcar watches are produced in an old Genevese house on the outskirts of the town.

Commenting on the latest collections Tawhid Abdullah, Managing Director of Damas, said: "The leading idea of Carlo Sarzano was already what they called 'big enough to be strong yet small enough to be free'. The brand produces limited and numbered pieces every year. The top quality of the production is comparable with that of the diamonds used in the setting of different parts of the watches. Extremely strict controls are carried out through every stage of the production. Thus the brand is known to offer something really different: which is one of its sales arguments and we are proud to bring them to Dubai."

Maya Koenig, Managing Director of the brand said: "This is a perfect reason for us to stay small because that's how we ensure our exclusivity and focus. At Sarcar, our mission is to create dreams for the most unique and most beautiful timepieces you will ever wish to possess and we then let you bring such dreams to reality."

The tastes for innovation displayed by the founder and his successors- eloquently confirmed by the latest lines - have progressively led the brand to develop in parallel a line of complication watches. These models are perfect illustrations of the company's determination to express its technical expertise as well as its flair for design. Thus Sarcar watches are characterised by an aura of apparent simplicity concealing an entirely original system.

The latest Sarcar watches are available at Damas Les Exclusives Boutiques in Emirates Towers; Burj Al Arab; Dubai Mall and Mall of the Emirates.


Must ReadView All

'Requirement of polyester filament yarn is increasing'

Textiles | On 19th Jun 2018

'Requirement of polyester filament yarn is increasing'

The requirement of polyester filament yarn (PFY) is increasing as it...

Courtesy: SAC

Textiles | On 19th Jun 2018

SAC to release pilot of Higg Facility Social Labour Module

The Sustainable Apparel Coalition (SAC) will release this year a...

Courtesy: Ebay

Apparel/Garments | On 19th Jun 2018

eBay partners with Noon for e-commerce sales in Middle East

Noon, the $1 billion e-commerce venture backed by Dubai businessman...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Amiben Shroff

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search