Kolkata Fashion Week set for flying start from Sept 9

05 Sep '09

6 min read

The second session of the Kolkata Fashion Week, which is all set for a flying start on 9th September in the City of Joy, has roped in Emami Ltd, one of the fastest growing FMCG companies in India, as its title sponsor.

The second season of Emami Kolkata Fashion Week (Emami KFW) also gets a major boost with Max Factor, the internationally renowned cosmetic major, tying up with Mindscapes Maestros to be the Official Make Up Partner.

Commenting on the occasion Mr Yudhajit Dutta, Managing Director Mindscapes Maestros said, “With the inaugural edition, Kolkata Fashion Week has already been established as one of the nation's foremost Fashion Week. Now with FMCG major Emami Limited being the Title sponsor, Emami Kolkata Fashion Week will become even bigger in every aspect.

We are also extremely happy to have Max Factor, the pioneers in the Make Up industry, as our Official Make Up Partner for the second season of Emami Kolkata Fashion Week. Max Factor, the international Make Up major is getting associated with a Fashion Week in India for the first time. KFW has already made headlines across India with it's inaugural edition and this time, through this partnership, we intend to take this mega event into global market.”

Emami feels that by sponsoring the event it will be able to gift the aficionados of fashion in Kolkata an enthralling and captivating glimpse on the modern trends in India's fashion industry.

Referring to the tie-up, Mr Harsh V Agarwal, Director, Emami Group of Companies, said “We are indeed happy to be associated with an event like Kolkata Fashion Week, which, since its inception, has become the talk of the town and being billed as the most glamorous. It gives Emami the right platform and medium to effectively post its message to the target audience. Ours' being quintessentially a vibrant, innovative and youthful company, its spirit seamlessly integrates with the theme of the event”.

“We were looking at the right opportunity for getting into a partnership with the right Fashion week in India and with the phenomenal response that KFW generated in its first season; we decided to partner them in their second season. India is one of the focus and the most important developing market for both Max Factor and Procter & Gamble. M

ax Factor is just four years old in India, and with the potential India displays for Beauty products, we are looking it from a long term investment point of view. We are confident that in the next 3-5 years India would be one of the world's largest markets for Max Factor”, said Lippi Lal, Celebrity Make-up Artist from Max Factor.

The second season of Emami Kolkata Fashion week was flagged off by Brand Ambassador Mahendra Singh Dhoni over a glittering function in Kolkata.

“The second season of Emami KFW will kickstart with a Ritu Kumar show and conclude with Manish Malhotra's ensemble. Apart from Narendra Kumar, Rocky S, Anita Dongre, Wendell Rodricks, MonaPali, Dev R Nil, Zubair Kirmani, Kallol Dutta, Abhishek Dutta, Satya Paul, Mandira Wirk, Soumitra Mondal & Satya Paul, Emami Kolkata Fashion Week will witness the unique creations of Neeta Lulla and Kiran Uttam Ghosh”, informed Mr. Pratik Sen, Director, Mindscapes Group.

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