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| Payless Designer Collections for spring hit NYFW runway | | September 16, 2009 (USA) |  |
 Payless ShoeSource is continuing to make it possible for consumers to indulge in affordable runway style with the unveiling of its designer labels for spring here at New York Fashion Week. Fashion fans can look forward to amazing designer style as Payless, well-known for democratizing fashion in footwear and accessories, and its Guest Designers - Lela Rose, Stacey Bendet, and Christian Siriano -- unveil the Payless Spring '10 Designer Collections in true "high-low" fashion on the runway.
Payless designer collections are among the most widely distributed designer footwear labels in America today. Payless Spring '10 designer footwear and handbag collections will be available in stores in February with average price points under $40 an item. In the meantime, shoppers can spice up their fall wardrobes with the Fall '09 designer labels from Payless, including Abaete for Payless, Lela Rose for Payless, alice + olivia for Payless, and Christian Siriano for Payless all available now in select Payless stores nationwide and Payless.com.
"We are thrilled to see Payless shoes strut the runway again at New York Fashion Week with Lela Rose, Stacey Bendet, and Christian Siriano," said LuAnn Via, CEO and president of Payless ShoeSource. "The nation's premier fashion event is a phenomenal stage to showcase the talent and distinct design aesthetic of each of our Payless guest designers. For the Spring season there is a range of inspirations from old Venice beach to the Mediterranean, along with a dash of Parisian indie rock. The unique designs from each designer is truly amazing, and we are always excited to see it all come together when the Payless shoes are paired with the designer's ready-to-wear (RTW) and hit the runway."
Unveiled at the Lela Rose runway show, the Spring '10 Lela Rose RTW collection is inspired by old Venice Beach surf and scuba wear with its body-hugging shapes, details and seaming. The color palette of artist Alex Katz sets the tone. With a nod to Lela's RTW, the shoe collection -- Rose's 11th Lela Rose for Payless seasonal line -- includes six styles featuring her signature use of fabric and mixed materials coupled with Katz-splashes of color including citrine, bright navy, sea grass and magenta. The unique silhouettes consist of sculpted wedge heels, criss-cross straps, and peep-toe mary jane details.
Previewed at a special presentation event, Stacey Bendet's Spring '10 RTW collection for alice + olivia is inspired by the Plastiscines, a French all-girl rock band. The band's mix of indie rock and Parisian chic is evident in shoes, which evoke both a whimsical and sleek sensibility. This is Bendet's sixth line for Payless and includes such silhouettes as a platform pump, tall slouchy boot, gladiator-style flat sandal and platform heel. Details such the use of form-fitting "wet-suit" material, a "sandalized" upper design combined with a tall boot, and side-cut-out designs portray a strong interplay of structure and sexiness.
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