Home / Knowledge / News / Fashion / Collective Brands creates new identity for Stride Rite
Collective Brands creates new identity for Stride Rite
25
Sep '09
Collective Brands Inc announced that The Stride Rite Corporation will now be doing business as Collective Brands Performance + Lifestyle Group -- a move to better reflect and communicate the broad range of premium and iconic performance and lifestyle brands in the company, as well as its new, strengthened business model.

"We believe this new name elevates the strength and diversity of our brand portfolio, while also representing our role in Collective Brands," said Gregg Ribatt, CEO of Collective Brands Performance + Lifestyle Group. "The new name best describes what brings us together -- a collection of fiercely independent performance and lifestyle brands with unique personalities and strong marketplace positions, each focused on distinct and targeted customer groups. As well, as a result of being part of Collective Brands, we have a renewed and strengthened business model leveraging powerful infrastructure designed to platform our brands and businesses for maximum success in the global marketplace."

Collective Brands Performance + Lifestyle Group includes Sperry Top-Sider, Saucony, Keds and the Stride Rite Children's Group with its brands Stride Rite, Robeez, Keds Kids, Saucony Kids and Sperry Top-Sider Kids, among others, which are sold through Stride Rite retail stores and wholesale partners. There is no change to the time-honored Stride Rite children's footwear brand or the Stride Rite Children's Group as part of this move. Collective Brands Performance + Lifestyle Group continues to be headquartered in Lexington, Mass., a suburb of Boston.

The new and strengthened business model of Collective Brands Performance + Lifestyle Group has been evolving over the past few years, resulting from the 2007 acquisition of The Stride Rite Corporation and formation of Collective Brands, Inc., which supports all its businesses through Centers of Excellence teams -- shared infrastructure in such key functional areas as Global Sourcing and Supply Chain, Finance, Strategy, Store Development, Information Technology, Legal and Human Resources. The Collective Brands Performance + Lifestyle Group leverages this strategic support from its parent company to ensure each brand's leadership position and to seize international growth opportunities, a key strategic initiative.

"The Collective Brands business model enables our brands to operate adroitly and autonomously against their own strategic plans toward specific consumer segments and markets. We then bring the power of Collective Brands' infrastructure and Centers of Excellence to bear in platforming these brands with best-in-class capabilities," said Matthew E. Rubel, Chairman, CEO, and President of Collective Brands, Inc. "This move to create a new identity for The Stride Rite Corporation by doing business under the name Collective Brands Performance + Lifestyle Group is designed to amplify and unleash the important individual brands that collectively make up this vital part of our company, while connecting them to an organization with extensive global reach."

Collective Brands Performance + Lifestyle Group is a leading provider of iconic performance and lifestyle brands, each with unique personalities and strong marketplace positions focused on distinct and targeted consumer segments.

Collective Brands Inc


Must ReadView All

Courtesy: Ministry of Trade and Industry, Singapore

Textiles | On 22nd Feb 2018

Final version of CPTPP pact released; to be signed in March

The final version of the Comprehensive and Progressive Agreement for...

Amazon India crosses 3 lakh seller base in less than 5 yrs

Apparel/Garments | On 22nd Feb 2018

Amazon India crosses 3 lakh seller base in less than 5 yrs

Amazon recently claimed to have crossed the three-lakh seller base in ...

Gujarat finance minister Nitin Patel. Courtesy: Global Gujarat News

Textiles | On 22nd Feb 2018

Rs843 cr for MSMEs, Rs35 cr for khadi in Gujarat budget

The Gujarat government has made a provision of Rs 843 crore in the...

Interviews View All

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search