Gap begins search for new faces of babygap & gapkids
26 Sep '09
4 min read
Introducing the Fan Favorite Award: For the first time in Casting Call history, Gap is introducing an award for America's “Fan Favorite.” The lucky child who receives the most votes at gap.com/castingcall starting on Sept. 22 will win a weeklong Luxury Included Caribbean family vacation to Beaches Resorts in Turks and Caicos or Jamaica.
Fan Favorite voting runs from Sept. 22 through Nov. 17 and the winner will be announced on Dec. 7, along with the 20 finalists. To help get the word out, parents can leverage the power of Facebook, Twitter, MySpace, LinkedIn, and good ole' fashioned e-mail to help get votes for their adorable tot.
To help spread the word about their charismatic Casting Call contestant, parents can create a "printable," an adorable mini Gap shopping bag photo holder with arms and legs to showoff their aspiring model. When parents submit a photo of their child, they can opt to print out the printable character that sits on the edge of a table or desk and holds a “Vote for me” sign.