Home / Knowledge / News / Fashion / Denim brand William Rast to roll out free-standing stores
Denim brand William Rast to roll out free-standing stores
29
Sep '09
William Rast, the “New America” denim culture brand founded by Trace Ayala and Justin Timberlake, and operated through subsidiaries of People's Liberation, Inc, announced rollout plans for free-standing William Rast branded stores in the United States. The stores will feature apparel and accessories under the William Rast label.

The launch of William Rast retail stores follows the rise of the brand's popularity and image amongst key fashion audiences and consumers. The roll out of the stores will begin in California, where the brand's headquarters reside. Two full-priced stores are slated to open in November, one in the Westfield Century City Shopping Mall in Los Angeles, and another in the Westfield Valley Fair Shopping Mall in San Jose. An additional off-price store is scheduled to open at the same time in Desert Hills Premium Outlets in Cabazon. The Company plans to continue a rollout of 40-50 retail stores in major metropolitan locations over the next several years.

“This is an important step for the William Rast brand,” said Chief Executive Officer Colin Dyne. “These retail locations will provide a destination to experience the complete lifestyle and culture of the William Rast line.” The stores will feature all of the men's and women's categories available in better department and specialty stores across the country, and will also be an early destination for new and exclusive styles, including signature William Rast denim, silk tops, leather jackets and accessories.

The décor, as well as the apparel and accessory offering, will be evocative of the brand's heritage, which is rooted in the iconography of American denim heritage and biker culture, yet reinterpreted in a contemporary context. The graphic design and language represented in the store interior and on the in-store collateral further reflects the brand's unique DNA. The stores were designed in collaboration with Los Angeles-based architectural firm Johnston Marklee, known for their conceptual approach to a wide variety of projects including the merchandise room of Murakami at the Museum of Contemporary Art in Los Angeles and the Maison Martin Margiela store in Beverly Hills, CA.

People's Liberation


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Top executives
Textile industry

The foremost issue is bridging the skill gap

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search