Home / Knowledge / News / Fashion / Boy band WOW & beeposh to release holiday collection
Boy band WOW & beeposh to release holiday collection
02
Oct '09
One of the music industry's fastest rising pop sensations, the boy band WOW, have signed a multi-level licensing agreement with beeposh, a teen and tween manufacturer of specialty toys, apparel and accessories. Like WOW, beeposh applies extraordinary fashion-forward color to everything they do, which combine for a great partnership. WOW consists of five teen boys ages 15-20 years old (Frankie Zulferino, Eddie Moody, Jake Lauckern, Michael Rechner and Kyron Correia) based in the New York City area.

In six short months, the group is already making an impact on the pop music scene, performing from Montreal to Japan, Los Angeles to New York. "WOW is the most aptly named boy band since *NSYNC. They've got the whole package and are definitely a WOW on the horizon of pop music," states Matthew Rettenmund, Editor-in-Chief, POPSTAR! Magazine.

First up for WOW and beeposh will be the release this holiday of an exclusive WOW teddy bear. This will be followed up with matching print bags, pajamas and fleece blankets. "We have been following WOW due to customer requests and felt the timing was right based on their rising popularity and where we feel as a company they are headed in the future," states Laurie Dexter Greenblatt, SR VP of Sales, beeposh.

Determined to give back, WOW knows that they have the ability to make a difference. They have had the privilege to participate in charitable work for Autism, Cystic Fibrosis and World Hunger. They have also helped bring attention to organizations such as One Is Greater Than None, Cupcakes for Cancer and the Lollipops and Rainbow Foundation. WOW, with the help of beeposh, have also just formed its own charity called the WOW Care 4 Kids Campaign which raises awareness for kids' causes around the world such as hunger, abuse, cancer and education.

"This group is the most talented, positive and energetic group I have ever worked with and scream corporate sponsorship. We are getting so many calls now due to the rise in the group's popularity that we felt the time was right to start aligning ourselves with great companies like beeposh.

WOW is geared to do what New Kids on the Block did in the 80s and the Backstreet Boys did in the 90s," says Rockworx Entertainment CEO Paris D'Jon, the group's manager who was responsible for discovering and managing Nick and Drew Lachey and their group 98 Degrees, as well as launching the career of Jessica Simpson and others.

Beeposh


Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Lenzing

Textiles | On 25th Jun 2018

Lenzing launches Veocel nonwoven speciality brand

Leading fibre company, the Lenzing Group has unveiled Veocel, the new ...

Interviews View All

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search