Home / Knowledge / News / Fashion / IMG to distribute GUCCI MASTERS internationally
IMG to distribute GUCCI MASTERS internationally
06
Oct '09
IMG announced that it has brokered a deal, in conjunction with European Equestrian Masters, between the International Jumping of Paris and Gucci, who will become the title sponsor of The GUCCI MASTERS.

The GUCCI MASTERS is Gucci's first equestrian sponsorship in more than 20 years and offers a contemporary link to the values, prestige and culture, which represent the Florentine House's historical roots.

First launched in 1921, Gucci has long been associated with and inspired by the sporting glamour of the equestrian world. Various symbols -- from the horsebit to the striped girth strap -- have been appropriated from horse riding and subsequently become iconic signatures on Gucci designs.

"I've been an avid horse rider since I was a child," said Gucci Creative Director Frida Giannini. "It's a pleasure for me to be involved in a program that is as close to my own heart as it is to the rich history of the House of Gucci."

Regis Brunet, Managing Director, IMG France said, "We are thrilled to bring together two such prestigious names. We believe Gucci is a perfect fit for the International Jumping of Paris and will do very well as a title sponsor to the event."

The GUCCI MASTERS debuts in Paris from December 10-13, 2009. This exclusive equestrian event, organized by legendary Brazilian horseman Nelson Pessoa, features an elite gathering of world class show jumpers competing over four days in the Parc des Expositions in Paris-Nord Villepinte.

The exceptional competition will feature 40 of the world's best show jumpers, including the Canadian Olympic champion Eric Lamaze, German-born Marcus Ehning (currently ranked number one worldwide) and Meredith Michaels-Beerbaum (the World Cup Winner), Jos Lansink (the World Champion), French-born Kevin Staut (the European champion), and the Italian team (European vice-champions).

The prestigious four day program is comprised of 23 trials including the Rolex IJRC Top 10 Final, a traveling competition which is making its premiere in the French capital. The event reaches its climax with the Gucci Grand Prix on Sunday, December 13th.

During the course of its four day sponsorship, Gucci will open a temporary retail store on site for visitors to enjoy shopping between the shows, including a limited edition series of scarves, boots and blankets.

IMG Sports Media will distribute The GUCCI MASTERS internationally.

Operating in 30 countries, IMG Sports & Entertainment's diverse businesses include: consulting services; event ownership and management; fashion events and models representation; licensing; golf course design; and client representation in golf, tennis, broadcasting, speakers, European football, rugby, cricket, motor sports, coaching, Olympic and action sports.

Founded in Florence in 1921, Gucci is one of the world's leading luxury fashion brands. With a renowned reputation for quality and Italian craftsmanship, Gucci designs, manufactures and distributes highly desirable products such as leather goods (handbags, small leather goods, and luggage), shoes, ready-to-wear, silks, timepieces and fine jewelry. Eyewear and fragrances are manufactured and distributed under license by global industry leaders in these two sectors.

Founded by Christophe Ameeuw and Nelson Pessoa, the living legend of show jumping, European Equestrian Masters is organizing two major CSI5 indoor events, Brussels and Paris.

Founded in 1972, it is propriety of the Ceneca along with the Paris International Agricultural Show and its president, Jean-Luc Poulain, is also president of the two shows.

Gucci


Must ReadView All

Courtesy: ITMA 2015

Textiles | On 21st Jun 2018

Italy to host textile machinery fair ITMA in 2023

ITMA, the trendsetting textile and garment technology platform, will...

Courtesy: Connor Group

Textiles | On 21st Jun 2018

Protectionism top threat to textile sourcing: William Connor

Protectionism is the biggest political factor and threat affecting...

NRF urges US Congress to step in, stop trade war

Apparel/Garments | On 21st Jun 2018

NRF urges US Congress to step in, stop trade war

The National Retail Federation (NRF) recently urged the US Congress...

Interviews View All

Top executives
Textile industry

It will take some time for the people to change their buying choices

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Top executives
Textile industry

Defining MSMEs on the basis of turnover makes it simpler to do business

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Urmil Arya

Sushila International, a well established textile organisation established ...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search