Home / Knowledge / News / Fashion / Grupo Charly to distribute SKECHERS footwear
Grupo Charly to distribute SKECHERS footwear
09
Oct '09
SKECHERS USA, Inc. a global leader in the lifestyle footwear industry, announced that it has signed a deal with Grupo Charly, a leading footwear company in Mexico, to exclusively license and distribute SKECHERS footwear in Mexico. With this agreement, SKECHERS footwear is now available to consumers across North America.

Grupo Charly will begin distribution to accounts this year with select styles from SKECHERS men's and women's lines. SKECHERS Kids' styles will be added to the collection in 2010. Experienced retailers, the company plans to open SKECHERS retail stores beginning in 2010, with a minimum of 10 stores expected by the end of 2014.

“Many consumers in Mexico know the SKECHERS brand. Through Grupo Charly, we will be able to expand our brand awareness and more directly reach the 100 million people in Mexico,” began Michael Greenberg, president of SKECHERS. “As a family-friendly brand with affordable product, we expect to be well-leveraged to serve this market, and believe Grupo Charly, with 50 years of experience in production and distribution of footwear in the region, is the company to do it.”

Grupo Charly will utilize its production and manufacturing pipeline in Vietnam to produce, distribute and market SKECHERS footwear throughout Mexico.

“The people of Mexico have been waiting for a proper introduction to SKECHERS,” said Agustin Gonzalez, CEO of Grupo Charly. “It's the perfect brand for us and we can't wait to get this product to shoppers throughout the country. They're going to be very impressed by the style and the price.”

“There is great potential and opportunity here for SKECHERS,” said Marvin Bernstein, managing partner for SKECHERS, S.à.r.l. “With Grupo Charly's expertise in this marketplace, SKECHERS will become a dominant brand throughout Mexico, and we expect it to positively impact our international business within the next two to three years.”

SKECHERS' recent international expansion includes a distribution and licensing agreement in India, subsidiaries in Brazil and Chile, and joint ventures in China, Hong Kong and Malaysia.

Grupo Charly, based in Leon, Guanajuato, Mexico, began as a family business in 1949. After success manufacturing kids' shoes under the “Campanita” brand, the group eventually expanded to the sport shoe market.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name, as well as under several uniquely branded names.

SKECHERS USA Inc


Must ReadView All

Indian textile & apparel exports fall 13% in Jan 2018

Textiles | On 17th Feb 2018

Indian textile & apparel exports fall 13% in Jan 2018

A decline of 13 per cent year-on-year has been observed in the...

Brazilian cotton prices move up in first fortnight

Textiles | On 17th Feb 2018

Brazilian cotton prices move up in first fortnight

Cotton prices rose in Brazil in the first fortnight of February, as...

Courtesy: OrganoClick

Textiles | On 17th Feb 2018

OrganoClick introduces OrganoTex for water repellency

OrganoClick has introduced OrganoTex, a textile impregnation product...

Interviews View All

Top executives
Textile industry, India

The event should be organised every year

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.3%
No
12.9%
Skip
16.8%

Total Votes: 101

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.4%
No
29.7%
Skip
6.9%

Total Votes: 101

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.1%
No
8.9%
Skip
3.0%

Total Votes: 101

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.2%
No
7.9%
Skip
8.9%

Total Votes: 101


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search