Home / Knowledge / News / Fashion / 'BE YOUNIQUE' in POLICE style
Oct '09
Police, this metropolitan, urban-chic brand is perfect for those who want to make a statement, as underlined by the “BE YOUNIQUE” global campaign. Modelled on the concept of “cool street chic”, the faces of Police are selected from the four corners of the globe for their trend-setting status, earned due to the uniqueness of their careers and passions and they embody the full range of Police lifestyle collections, including eyewear, watches, jewellery, clothing, leather goods and fragrances.

In line with the brand's overall image, the Police Unique Lifestyle collection can be defined as bold, plucky and sexy. It is presented in three distinct collections: a metropolitan, urban line which expresses the very essence of the brand, a more classic one featuring traditional models, and finally a more daring, high-fashion range.

All are produced from top quality, extralight and high-performing materials, such as titanium.

Police's prescription eyewear, like its sunglasses, is inspired by the past, particularly the 1980s, designed to be influenced by contemporary style. Former bestsellers are revisited and updated through an original use of colour, with a combination of two hues for the front piece and temples, or fine bas-relief borders and contrasting enamel stripes, for an extra light touch.

Special attention is paid to the design of the temples, which come in three-dimensional versions, with a slim “fork” structure, open to the side for a more fashionable look, or in punchier, wider, metal or plastic versions, characterised by a two-toned design.

As always, the Police logo, the characteristic gothic P, plays a starring role as a decorative trim, featuring in bas- or high-relief on the temples or inserted in a contrasting colour onto the end pieces of the “fork” models.

The collection is available in leading stores like Shoppers Stop, Central, Pantaloons (select stores) and Lifestyle stores across India.


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