Home / Knowledge / News / Fashion / Fila creates bespoke range for Sony Ericsson Championships
Fila creates bespoke range for Sony Ericsson Championships
13
Oct '09
Iconic Italian sportswear brand, Fila, has signed a new deal as the official tennis clothing and footwear partner of the 2009 Sony Ericsson Championships - Doha. Taking place in Qatar from October 27th – 1st November, the Championships is the year-end event for the Sony Ericsson WTA Tour. The top 8 singles players and top 4 doubles teams in the world compete over six days, with a prize fund totalling $4.55 million.

As official shoe and apparel partner, Fila has created a bespoke range for the event. Incorporating the tournament's strong purple and green theme, the designs are based on Vintage pieces from the legendary Fila archive of the 70's and 80's. The collection will be seen on all court officials, ball crew and on site staff.

“Fila is a fantastic brand and we are thrilled that they will be the official tennis clothing and footwear partner of the Sony Ericsson Championships – 2009 in Doha,” said Stacey Allaster, CEO of the Sony Ericsson WTA Tour.

Fila has a long and distinguished history in the world of tennis. The company has endorsement agreements with several Sony Ericsson WTA Tour and ATP Tour athletes.

Fila is the official footwear licensee of The Championships, Wimbledon, along with being a major sponsor of The Sony Ericsson Open (Miami), The BNP Paribas Open (Indian Wells), and the Campbell's Hall of Fame Tennis Championships.

“Fila is delighted to be partnering with the Sony Ericsson Championships”, said Rajiv Batra, Fila EMEA Group CEO. “Fila continues to invest heavily in tennis, as we have done over the last 35 years, and we are very proud to be associated with one of the highlights of the Sony Ericsson WTA Tour calendar.”

Fila


Must ReadView All

Courtesy: Sympatex Technologies

Textiles | On 23rd Feb 2018

Sympatex, Ricosta jointly move towards sustainability

Sympatex Technologies is moving towards sustainability with its...

Courtesy: Business wire

Information Technology | On 23rd Feb 2018

CLO Virtual Fashion launches CLO 4.0 & new website

CLO Virtual Fashion, a leading developer of cutting-edge 3D garment...

Courtesy: Delta Galil

Apparel/Garments | On 23rd Feb 2018

Delta Galil 2017 sales up 16% to $1,368.1 million

Delta Galil sales for full year 2017 increased 16 per cent to...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search