Home / Knowledge / News / Fashion / Fascinations opens two new stores for Holiday season
Fascinations opens two new stores for Holiday season
22
Oct '09
Fascinations, the leading educational romance retailer, is looking toward the holiday season by opening two new stores in Scottsdale, Arizona. Patrick Jagos, manager of the chain since 1996, says, “The stores' locations in Scottsdale were the driving force behind their design and presented us with an opportunity to further refine our concept. Although each store has its own unique touches, both retain the fun and light-hearted atmosphere of the Fascinations brand." The Fascinations at Northsight Boulevard and Raintree Drive elegantly occupies 4,100 square feet with a nod to minimalist design while the Fascinations at Scottsdale Road and Oak Street charmingly fills 4,500 square feet with sweeping interior colors, contemporary fixtures and floor-to-ceiling windows.

Both stores convey a whimsical and uplifting sensual spirit that is easy to feel as soon as one enters and is promptly welcomed by friendly sales associates. Guests are then treated to an amazing array of apparel and lingerie with a diverse selection of brands, styles, fabrics and colors. Fascinations has out-stepped mall-based stores by assembling collections from Arianne, Axami, Ascension Paris, Hanky Panky, Blush, Montelle Intimates and many other brands representing a balance of quality and value within the intimate apparel category.

Both new Scottsdale Fascinations offer an array of garments and silhouettes sized petite to 4x. “We are prepared to outfit you for a night in or a night out on the town. Many of lines offered in our stores have outerwear components or versatility," says Operations Manager Nicole Waters. "It's easy to partner one of our fashion-forward corsets with a pair of edgy pumps and your favorite jeans."

Rounding out the apparel selection is an exclusive mix of bath and body products, relationship games, and massage lotions. "By embracing our guests' input and seeking to continually evolve, we have managed to cultivate an expanded selection of merchandise in an environment where people feel at ease with their sensual side," say Jagos. "We discovered that our guests wanted more information-to make an educated decision prior to purchasing an intimate product,” Jagos explains. “They're comfortable asking about how to improve their sex lives. It's the main reason why creating areas conducive to store events and educational seminars have become an integral part of our new concept.” As such, Fascinations has worked diligently to create retail spaces that can be easily configured to accommodate workshops.

The selection of merchandise has also had to change and expand over Fascinations' 20-year history. “Romantic encounters with one's partner can be enhanced with the way you speak to one another, or in the type of clothing one wears,” says spokesperson Michael Ham. “With our new store we're stating that intimacy can improve dramatically with healthy communication; that talking to your partner can be the greatest factor in driving thepassion within your relationship.


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Urmil Arya

Sushila International, a well established textile organisation established ...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search