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DresSports dress shoes for 'The Bachelor' season
23
Oct '09
The Rockport Company is pleased to showcase the style and comfort of its new DresSports dress shoes by announcing a team of runners led by Andy Baldwin of “The Bachelor: An Officer and a Gentleman” fame, who will don DresSports 2 for the 2009 NYC Marathon, the world's most widely-watched marathon. First introduced in 1983, the classic DresSports are engineered with adidas performance inspiration. The marriage of athletic innovation in the bottom and sophisticated dress style in the upper carries through to today's second generation: DresSports 2.

Rockport has taken major steps to update the DresSports collection by making style and comfort the main focus. Each DresSports style weighs less than the average running shoe. “The DresSports collection is an important part of Rockport's heritage and we are excited to update it for today's consumer,” said Michael Rupp, Rockport CEO and president. “Our designers removed unnecessary materials and technologies to create one of the most comfortable, lightest weight dress shoes available on the market.”

Known to offer cushioning and support for miles and miles, DresSports will be worn by international amateur runners, including Andy Baldwin, for 26.2 miles during the NYC Marathon on November 1, 2000. These runners, who hail from five different countries, will illustrate the versatility, comfort and lightness of the DresSports collection by completing the marathon. The Rockport running team will be led by Baldwin who is a U.S Navy Lieutenant and tri-athlete, and is best known for his appearance on the 10th season of “The Bachelor”. Four of the runners will be running for ING's “Run for Something Better” program through the Orange Laces campaign as a tie-in to a fundraising collaboration between ING and Rockport during the 2009 NYC marathon weekend.

When Michael Rupp was appointed CEO in 2008, he encouraged the Rockport designers to return to the company's roots. He recognized that Rockport has authentic, heritage footwear styles, like DresSports, that could be streamlined and modernized to appeal to today's consumer. With the positive reaction to the updated DresSports collection, the company plans to continue to refresh legacy footwear styles and introduce them in future seasonal collections.

The Rockport Company, LLC, is a leading brand within the adidas Group corporate portfolio and the top brown shoe company in the United States. Rockport has a heritage of innovation and offers comfortable footwear for men and women worldwide. The Rockport Company, LLC, was established in the United States in 1971 and is headquartered in Canton, Massachusetts. The company currently distributes footwear to more than 70 countries.

Rockport


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