Home / Knowledge / News / Fashion / Become Legendary – SLAP starring Team Jordan athletes
Become Legendary – SLAP starring Team Jordan athletes
24
Oct '09
Jordan Brand, a division of NIKE, Inc. unveiled its latest chapter of the “Become Legendary” a national brand campaign, entitled “SLAP.” This campaign shows today's youth how important team-work is in the game of an athlete's life.

“SLAP” headlines a national television ad campaign that is supported by an integrated marketing campaign starring Team Jordan athletes Carmelo Anthony, Derek Jeter, Dwyane Wade, and Chris Paul. The ad takes viewers through a series of quick visual cuts and invigorating audio on the players' journey to team building and success, from the pain and frustration pushing each other to the limit, to the elation and satisfaction that comes with making it out on the other side.

“We chose the 'SLAP' ad to kick off the third season of the 'Become Legendary' campaign which embodies what our Brand represents,” said Sean Tresvant, Marketing Director of Jordan Brand. “The concept references Michael Jordan's legacy of team leadership and features a roster of Team Jordan athletes carrying on his gift in the game today.”

“SLAP” will air on major networks including ESPN, TNT, FOX, and cinemas across the US beginning Sunday, October 25. Subsequent spots meant to connect with consumers on what it takes to 'Become Legendary' will air during seasonal sporting events including All-Star Weekend.

A division of NIKE, Inc., Jordan Brand is a premium brand of footwear, apparel and accessories inspired by the dynamic legacy, vision and direct involvement of Michael Jordan. The Jordan Brand made its debut in 1997 and has grown into a complete collection of performance and lifestyle products. The Jordan Brand remains active in the community by donating a portion of its proceeds to Jordan Fundamentals, an education grants program for teachers.

NIKE, Inc


Must ReadView All

US commerce department finds dumping of low melt PSF

Textiles | On 20th Jun 2018

US commerce department finds dumping of low melt PSF

The US department of commerce (USDC) has announced affirmative final...

Courtesy: Aditya Birla

Textiles | On 20th Jun 2018

'Growth of VSF yarn industry is difficult'

Growth for the viscose filament yarn (VSF) yarn industry is...

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Apparel/Garments | On 20th Jun 2018

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Italian company Eurojersey Spa will present in 2019 new embossing...

Interviews View All

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search