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MAGIC 2010 to unveil two unique campuses
29
Oct '09
In one of the fashion industry's most challenging and exciting periods of change, The MAGIC Marketplace is set to deploy the most expansive repositioning of its world-renowned event in its seventy-seven year history. On February 16th 2010, Magic, the fashion industry's meeting place, will unveil two unique campuses. Each will possess its own modern architectural design, a reconfigured merchandising approach and an engaging and informative litany of content, partners, events and programs – all tailor-made to inspire and ignite the marketplace.

Event: MAGIC MARKETPLACE
Date : February 16, 17, 18, 2010
Venue: Las Vegas Convention Center

As always, exhibitors and attendees alike, can count on the largest collection of global brands, of-the-moment industry news and trends, and value-added elements from extensive booth options, preferred accommodations and complimentary goods and services.

“For the past year we've all been very focused on the economy and reinventing our businesses, but we can never forget that inspiration is at the heart of our industry,” said Chris DeMoulin, MAGIC International President and Executive Vice President of Advanstar's Fashion Group. “MAGIC 2010 is all about looking ahead, uniting and re-invigorating the whole spectrum of fashion – to create the kind of energy and enthusiasm that only MAGIC can.”

Menswear buyers from around the world will now be able to find everything they need in one all-inclusive and state-of-the-art location, The Mandalay Bay Convention Center. From Project to MAGIC Menswear, S.L.A.T.E., Premium and Street, exhibitors will benefit from more exposure than ever before and attendees will have the convenience and vision they've been asking for. Each show within The Menswear Campus will debut with its own unique aesthetic, vibe and entrance all developed and executed by the leading architectural design firm, Cleanroom Inc. and Advanstar's new Chief Merchandising Officer, Andre Warren.

“While the time traveling between shows is an obvious benefit, what we like the most is how easy it will be to compare and contrast what I see. It's all right there so I can go back and forth between vendors and make real time decisions,” said David Witman, SVP Menswear at Nordstrom.

WWDMagic will maintain its momentum within the womenswear arena and debut at The Las Vegas Convention Center's Central Hall. Now, with room to grow, participants can expect an expanded show floor, new product classifications, enhanced amenities and endless trends. Alongside WWDMagic will be FN Platform – MAGIC's new comprehensive footwear event for men's, women's and kids — and POOLTRADESHOW, the industry's leading destination for emerging art and design driven brands. Sourcing at Magic will remain at the LVCC as well.

“I remember walking into my first MAGIC over fifteen years ago as an ordinary buyer – in awe,” says Sam Ben-Avraham, Founder Project Global Tradeshow and President of Atrium Trading


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