Home / Knowledge / News / Fashion / Stella McCartney to design GapKids wardrobe
Stella McCartney to design GapKids wardrobe
30
Oct '09
Launching in stores from 2nd November 2009, Stella McCartney creates a collection for boys and girls from 0-6 months to 12 years. The collection features her signature touches a soft color palette, familiar silhouettes and her unique mix of unexpected pieces, creating looks that stay true to Stella's unique vision, reinterpreted with GapKids' playful, child-like charm, keeping fun and practicality at the forefront of the design intent.

For girls, key pieces including an intarsia leopard print knit, cable knit sweater dressing and velvet blazer, reference iconic Stella McCartney designs that are sure to delight little girls the world over, as will her classic flare and skinny jeans. In her recognizable color palette of neutral, blush and berry tones, a girlish tulle tutu or ruffle front smock dress are paired with an oversized grey hoodie sweater or chunky cardigan coat and colorful hi-top sneakers, to create a playful take on Stella's style mixed with a nostalgic idea of playing dress up.

Hero pieces like the military inspired embroidered Miller jacket celebrate the charm of childhood dressing, worn with a classic indigo flare or skinny jean. A girlish "I Love You" print takes inspiration from a favorite childhood dress and becomes the lining in a classic trench.

Fun and functional, Stella's designs for Gap boys mix monster and superhero graphic tees with practical pieces like a navy wool peacoat with nylon concealed hood or a quilted chambray jacket finished with the softest "love-worn" vintage feeling. The utility of a classic epaulette Trench, or yellow hooded fisherman's mac, reflect the rough and ready spirit of the collection. Organic jeans, anoraks made from recycled fabrics, simple baseball tees and classic mandarin collar shirts form the foundations of a boy's wardrobe. The play continues with boy's sketching sneakers complete with multicolour pens.

In heather grey, sky and misty rose hues, Stella McCartney creates a range of organic cotton and cashmere/silk mix styles in simple, indispensable shapes for babyGap, from envelope neck onesies to a sweater bearing the season's leopard design.

Her "Days of the Week" concept is translated into the perfect stocking filler for the Holidays - bodysuits for babies and underwear sets for boys and girls, presented as a set of seven in her trademark style "drawer" packaging. The collection is available in store from 10am on 2nd November, in select GapKids and babyGap stores in the United States and Canada, the 3rd November in UK, France and Ireland, and from the 11th November in Japan. The collection will also be available online from the 2nd November in the US from 12pm PST.

"We're thrilled to have the opportunity to build on successful past collaborations with a world class design talent like Stella," said Marka Hansen, President Gap North America. "I'm looking forward to offering our GapKids and babyGap customers her unique interpretation of Gap's casual American aesthetic. Her experience as a parent and designer are sure to delight both kids and parents alike."


Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Pantone

Textiles | On 25th Jun 2018

Pantone unveils polyester standards

Pantone, provider of professional colour standards for the design...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search