Home / Knowledge / News / Fashion / Nuance unveils new Tax Free Store at Geneva Airport
Nuance unveils new Tax Free Store at Geneva Airport
04
Nov '09
The Nuance Group proudly presents the latest addition to its portfolio of state-of-the-art duty free stores. The new Duty Tax Free Store at Geneva International Airport covers 650 square metres and presents a breathtaking choice of products from the perfume and cosmetics, wine, liquor and confectionery categories under The Nuance Group's successful “World of…” concept. Nuance was confirmed as the operator of the duty free concession for the next five years last March.

The new store is located in Geneva International Airport's Departures area, in the same location as the previous shop. It has been enlarged to measure 650 square metres and undergone a complete refurbishment.

Roughly 60 per cent of the total space are dedicated to perfume and cosmetics in their respective “World of Perfume and Cosmetics” and “World of Wellness”. The big beauty brands are prominently represented with studios of the major brands, personalised gondolas in their own branded environment. The additional floor space has allowed the introduction of dedicated areas e.g. for men's skincare or men's and women's top ten fragrances, designed to make it easier for customers to make their choice.

For the Tax Free Store, a new tobacco concept was created, with the entire tobacco category located at the entrance of the store and displayed in a breathtaking black and white setting. As a true novelty, the merchandise is not arranged per brand, but per purchasing preferences, i.e. brands especially popular with UK customers can be found located next to each other.

The store features a central event space covering 12 square metres, located at half way between the two entrances to the store. The area is used to create events and shopping theatre and to promote special products. For the opening, Clarins is present with make-up artists involving customers in the creation of individual new looks.

In order to alert passenger to the store's offer, two huge video screen have been installed outside the shop to promote and communicate different messages such as Nuance's “Best Price Guarantee”, “Geneva Duty Free Paradise” or special events including product launches.

Geneva, due to its proximity to the Alps, is a popular destination for skiers. As a special service, the new store particularly caters to the needs of the many passengers flying in on charter flights between December and April, offering 12 cash tills, an information counter and pre-order services for their enhanced convenience.

Andrea Belardini, CEO Europe for The Nuance Group, commented: “We are very pleased to have completed the refurbishment of the Geneva Tax Free Store, adding another state-of-the-art retail outlet to our portfolio. Our team has worked very closely with Geneva Airport and our key suppliers to deliver an innovative approach to airport retailing through the introduction of our “World of …” concepts including an industry-leading new premium tobacco concept, retail theatre as presented through our events area and tasting bar as well as digital media displays. I would like to thank all involved for their support and commitment to creating this beautiful new store.”

Pierre Germain, AIG's Commercial and Finance Director, said: “This new duty free store is a milestone in the global refurbishment and extension of our airside retail area. We share with Nance a challenging objective and are confident that the concept will meet our customer's expectations and contribute to the enhancement of our shopping mall attractiveness."

The Nuance Group


Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search