Home / Knowledge / News / Fashion / Shop for Change: India opening its doors to fair trade
Shop for Change: India opening its doors to fair trade
04
Nov '09
With consumers today becoming far more discerning than ever, they are not just looking for the best bargains but also for products that represents their values. Market research suggests that sophisticated Indian consumers are already placing importance on whether products are sourced ethically and sustainable.

“Shop for change fair trade” an NGO was created to build successful international models of fair trade certification. Simply put, the shop for change label helps consumers differentiate fairer products from others. It has developed a set of standards for producers and companies that adhere to its strict social economic and environmental principles.

Speaking exclusively to Fibre2fashion, Mr Seth Petchers, CEO and Chief Advisor, Shop for Change clarified that Tradecraft Exchange and International Resources for Fairer Trade launched Shop for Change Fair Trade, which is now a separate, independent NGO (registered as a Section 25 not-for-profit company).

Fibre2fashion further asked him to elaborate on this new Indian standard Shop for change, a certificate that consolidates the first step towards carving a fair trade market in India, to which he said, “Shop for Change Fair Trade helps poor cotton farmers who struggle to earn a decent income from their crop to sell directly to buyers, improve incomes, and grow using more environmentally friendly practices”.

He added by saying that, “With concern growing in India for people and the planet, the time has arrived to bring fair trade products to our own consumers, The Shop for Change label on a product means that cotton farmers received a premium to improve their production and that eco-friendly growing practices are followed”.

Pinpointing leading manufacturers, retailers and designers, he cited examples like Starbucks, Cadbury, Wal-Mart, Tesco, Rogan Gregory, Topshop and Edun (founded by Bono and wife Ali Hewson) who are already selling fair trade products in Europe, UK and United states.

Moving on to the next question we asked Mr. Petchers about how an Indian manufacturer (garment, fabric, home furnishing) can become a part of this campaign to which he replied by saying, “Similar to the European and Western countries, even Indian customers will be increasingly on the lookout for the Shop for Change Fair Trade label on their textiles, and therefore tapping this market trend, the companies can capitalize on the differentiated status which in return can impart a brand image boost by increasing customer loyalty”.

He said that by sourcing fabrics made from Shop for Change certified cotton, companies that partner with Shop for Change can use our Shop for Change certified label on their textile products”.


Must ReadView All

Uzbekistan, S Korea to launch textile techno park in Sept

Textiles | On 19th Feb 2018

Uzbekistan, S Korea to launch textile techno park in Sept

Uzbekistan and South Korea plan to launch a modern textile techno...

Hyosung to invest Rs 3,000 cr in Maharashtra spandex unit

Textiles | On 19th Feb 2018

Hyosung to invest Rs 3,000 cr in Maharashtra spandex unit

The largest global spandex producer Hyosung Corporation of South...

Courtesy: VF Corporation

Apparel/Garments | On 19th Feb 2018

VF Corp Q4 revenue climbs 20% to $3.6 billion

The revenue of VF Corporation, a global leader in branded lifestyle...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search