Home / Knowledge / News / Fashion / European jeanswear brand MUSTANG enters the Indian market
European jeanswear brand MUSTANG enters the Indian market
10
Nov '09
Shopper's Stop Limited, pioneer of modern retail in India, brings one of Europe's leading jeanswear and lifestyle brands to India as part of their exclusive international brand offering. Shopper's Stop Limited in an exclusive retail arrangement with the German jeanswear and lifestyle brand MUSTANG will operate shop-in-shops within its flagship department store format Shoppers Stop.

On the onset 5 shop-in-shops of MUSTANG are planned to start operations within this financial year ending March 31, 2010. The first shop-in-shop has already started operations within the new store of Shoppers Stop in Cyberabad (InOrbit Mall). Others are planned at Shoppers Stop stores in New Delhi, Mumbai and Bengaluru. Founded in 1932, MUSTANG was the first denim brand to be manufactured in Europe. With revenues of over 100 million Euros, MUSTANG has become one of Europe's leading jeanswear and lifestyle brands. The company's many milestones include the first women's jeans and the first corduroys in Europe, and the first stretch jeans in the world.

Commenting on the Indian foray, Mr. Hagen Decker, Global Strategic Planner, MUSTANG GmbH said, "MUSTANG's entry into the Indian market marks another milestone in the company's expansion and vertical-integration strategy. Shoppers Stop is one of the leading players in India's fashion market and is India's largest retailer of global lifestyle and jeanswear brands in the country. Shoppers Stop was an obvious choice as our retail partner in India given its attributes of credibility, reach and quality which are in line with our expectations."

Speaking on MUSTANG Mr. Govind Shrikhande - Customer Care Associate, President & CEO, Shopper's Stop Limited said, "We are delighted to introduce one of Europe's leading jeanswear and lifestyle brand -MUSTANG to our kitty of exclusive international brand offerings. In our special arrangement with the company, MUSTANG will be promoted as a premium brand in India as it is internationally and the pricing has been appropriately adapted to Indian Retail prices."

Under the retail arrangement Mustang merchandise will be imported from the parent company to be retailed at the shop-in-shops within Shoppers Stop stores in India. MUSTANG garments production takes place in many parts of the world, mainly in Asia Pacific and North Africa All the garment are AZO & other hazardous dyes free. New range of trendy styles will be introduced every 4 - 6 weeks as it is internationally. Known for its precise fits and washes, Mustang offers options as ensemble and not as individual garments.

Each shop-in-shop of MUSTANG within Shoppers Stop has a floor space of between 35 and 45 square meters. The look and feel of the shop-in-shops reflects MUSTANG's internationally proven store and interior design concept. A fascinating mix of wood-look elements and vintage-appearance furniture and rusty iron tables creates an attractive shopping experience.

Shoppers Stop


Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Urmil Arya

Sushila International, a well established textile organisation established ...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search