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European jeanswear brand MUSTANG enters the Indian market
Nov '09
Shopper's Stop Limited, pioneer of modern retail in India, brings one of Europe's leading jeanswear and lifestyle brands to India as part of their exclusive international brand offering. Shopper's Stop Limited in an exclusive retail arrangement with the German jeanswear and lifestyle brand MUSTANG will operate shop-in-shops within its flagship department store format Shoppers Stop.

On the onset 5 shop-in-shops of MUSTANG are planned to start operations within this financial year ending March 31, 2010. The first shop-in-shop has already started operations within the new store of Shoppers Stop in Cyberabad (InOrbit Mall). Others are planned at Shoppers Stop stores in New Delhi, Mumbai and Bengaluru. Founded in 1932, MUSTANG was the first denim brand to be manufactured in Europe. With revenues of over 100 million Euros, MUSTANG has become one of Europe's leading jeanswear and lifestyle brands. The company's many milestones include the first women's jeans and the first corduroys in Europe, and the first stretch jeans in the world.

Commenting on the Indian foray, Mr. Hagen Decker, Global Strategic Planner, MUSTANG GmbH said, "MUSTANG's entry into the Indian market marks another milestone in the company's expansion and vertical-integration strategy. Shoppers Stop is one of the leading players in India's fashion market and is India's largest retailer of global lifestyle and jeanswear brands in the country. Shoppers Stop was an obvious choice as our retail partner in India given its attributes of credibility, reach and quality which are in line with our expectations."

Speaking on MUSTANG Mr. Govind Shrikhande - Customer Care Associate, President & CEO, Shopper's Stop Limited said, "We are delighted to introduce one of Europe's leading jeanswear and lifestyle brand -MUSTANG to our kitty of exclusive international brand offerings. In our special arrangement with the company, MUSTANG will be promoted as a premium brand in India as it is internationally and the pricing has been appropriately adapted to Indian Retail prices."

Under the retail arrangement Mustang merchandise will be imported from the parent company to be retailed at the shop-in-shops within Shoppers Stop stores in India. MUSTANG garments production takes place in many parts of the world, mainly in Asia Pacific and North Africa All the garment are AZO & other hazardous dyes free. New range of trendy styles will be introduced every 4 - 6 weeks as it is internationally. Known for its precise fits and washes, Mustang offers options as ensemble and not as individual garments.

Each shop-in-shop of MUSTANG within Shoppers Stop has a floor space of between 35 and 45 square meters. The look and feel of the shop-in-shops reflects MUSTANG's internationally proven store and interior design concept. A fascinating mix of wood-look elements and vintage-appearance furniture and rusty iron tables creates an attractive shopping experience.

Shoppers Stop

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