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Reliance Footprint ties up with Gini & Jony
Nov '09
Reliance Footprint, the footwear specialty store of Reliance Retail announced its association with Gini & Jony, the leading kids wear brand in India to introduce the Levi's & Puma kids footwear range at its stores across the country.

Gini & Jony are the exclusive retail collaborators in the country for these two brands of kids range and will leverage the substantial and ever growing network of Reliance Footprint to present an exciting, fascinating and comfortable world for the tender feet. Currently the new brands Levi's and Puma Kids footwear are available at all Reliance Footprint outlets in Bangalore, Chennai, Hyderabad and Kochi and will soon find their way to more Reliance Footprint Outlets in other cities.

With the growing needs of the brand conscious kids of today, Reliance Footprint has struck the right chord in creating the perfect shopping destination for its little customers. With these new brands, Reliance Footprint presents a bright new vista and brings forth a new dimension with regards to world class footwear in the kids' category. In addition to Levi's & Puma kids range, Reliance Footprint has also introduced several new stylish footwear for kids in the recent past with the aim of tapping the rapidly growing category this quarter.

Commenting on the launch, Mr. Gopalakrishnan Sankar, Chief Executive of Reliance Footprint, said, “This is a significant partnership for us since Gini & Jony has chosen us as their initial retail partners for the launch of Levi's & Puma kids footwear in the country. The addition of these brands to our kids' portfolio helps us to present the tender feet with additional fashion choice to meet the evolving needs of this segment."

"At Reliance Footprint we bring the best of the brands from various parts of the world including many from Reliance's own collection, all under one roof, thereby, delivering fantastic choice and quality for the consumers. We are confident that the Levi's & Puma kids range, with a marked difference in their styling, will appeal to the fashion needs of the kids this season and help us to add more value to this segment.”

Added, Mr. Anil Lakhani, Director, Gini & Jony, “Gini & Jony's 30 years of experience in serving kids with best of fashion has helped us to know, understand and fulfill the ever changing and dynamic needs of our consumers. By introducing Levi`s & Puma footwear for Indian kids, Gini & Jony adds strength to its offering basket. Reliance Footprints' focused reach and our strategic tie-up with them would help us reach consumers with international range of footwear in the Indian market.”

The Levi's & Puma kidswear range has been introduced for the new generation kids who go beyond the obvious. It reflects their style, attitude and unique personal identities. The new collection from Levi's & Puma is available in multiple variants at unbeatable prices. Levi's comprises an enviable set of leather shoes, synthetic sandals and slippers while Puma offers

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