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FLAVORS by CLIVE, online catwalk for fashion lovers
Nov '09
Luella Bartley, the young British designer whose quirky yet feminine designs have adorned model Kate Moss and singer Lily Allen, has become the latest fashion casualty of the recession. The fashion industry has been hit hard by the economic crisis and smart retailers are looking increasingly online to connect with their customers. To help fashion retailers and shoppers CLIVEvideo.com launched "FLAVORS" an online shopping experience similar to sitting in the front row of a catwalk show.

"FLAVORS" is a rich interactive video of a fashion model which plays over the top of any website. For online shoppers it's very important to be able to visualize how an item is going to look before they buy. "FLAVORS" brings static web images to life, customers can quickly see the item from all angles, replay the video and click to order online from the comfort of their home or office.

For retailers "The online retail marketplace is highly competitive, when a new visitor arrives at your web site; you've less than 12 seconds to make a positive first impression and engage. If you don't, your visitor is just one click away from shopping elsewhere," said Scott Maxworthy, online media expert and Chief Experience Officer of CLIVEvideo.com.

The major challenge now for established online retailers is to increase website visitor conversion. Rich media video click thru rates are 10 - 40 times more effective than static web text and images. As broadband Internet penetration and broadband use increases so will the demand and use of video on websites.


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