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New modernity with Prime² - Messe Düsseldorf
21
Nov '09
As the international meeting point for the shoe sector the GDS – International Event for Shoes & Accessories held in Düsseldorf from 12 to 14 March 2010 will be the place for information, inspiration and exchanging news.

In response to the continued dynamism felt in the sector organisers are now reacting with the implementation of further individual concepts and new ideas for contemporary stand design. After the past seasons' good response to the different segment restructuring concepts into lifestyle worlds, the last event saw these being consolidated still further in several halls, making them even clearer and more coherently arranged. “We are still fine tuning this conceptual approach – which makes the planned rearrangement and structuring of Hall 4 into different Premium segments at the spring event a further key step on the way to developing the individual lifestyle worlds,” explained GDS Director Kirstin Deutelmoser.

GDS is therefore now further positioning itself as a fashion and trend trade fair – with its claim to market leadership in terms of individual concepts and stand design. At the focus of the planned structural improvements in Hall 4 is the re-arrangement and modernisation of the Prime Square section. A merger of the two concept areas Upper Style Concept and Prime Square has produced a new area called Prime² (Prime Squared) that impresses us with both its quality and modernity: “In addition to the individual Upper Style Zone there will be two other concept areas: The White Cubes area presents trendsetting and progressive high fashion while the brands in the Prime² section stands for contemporary design plus tradition-rich, skilled craftsmanship. This means we create a clear structure in Hall 4 making it easier for buyers to find their way around,” explained Kirstin Deutelmoser.

Forming a communication focus for exhibitors and visitors is the centrally located Lounge featuring inspiring trend elements. An alternating area for various activities will also be set up revolving around the topic of skilled craftsmanship and quality. A separate reception in the central entrance concourse will receive and welcome trade buyers. Unlike White Cubes, however, this area will be freely accessible. A new stand construction system makes for an even more sophisticated look that stages high-quality collections to great effect. It is functional, sleek and yet unusual. Different levels provide transparency here: around the Lounge are flat, open stands while a border around the area is formed by higher stands. Materials are selected in line with the principle of sustainability. Lightness, warmth and originality characterise the atmosphere of this zone that places honest products in the foreground.

Stabilisation at GLOBAL SHOES
Running in parallel to GDS is GLOBAL SHOES – leading trade show for sourcing in Halls 8a and 8b that will once again feature the entire range of the global high-volume business. Due to the world economic crisis some exhibitors were forced to cancel fair participation at the start of


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