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BELLA CENTER to be the Bella Donna of Fashion
Nov '09
On the face of it, a financial crisis, loss of consumer confidence and a fashion industry under pressure does not sound like a recipe for a successful fashion fair in February 2010.

However, something sometimes comes from nothing. Bella Center and the industry have therefore decided to use the crisis to think afresh and give CIFF a major overhaul. Bella Center will become the Bella Donna of fashion.

When Copenhagen Fashion Week 2010 hits Copenhagen in February, buyers and exhibitors will discover a completely up-to-date CIFF and CIFFKIDS in Bella Center.

For several years we have been one of Europe's biggest fashion fairs. The plan now is to be bolder and smarter.

With greater cohesion between the various concepts, more trend shows and new and exciting culinary experiences.

It will basically be a whole new ball game. We are outsourcing the catering and are negotiating with suppliers such as Joe & The Juice, Sticks and Sushi and Bagel Co.

Exhibitors and buyers must be able to do more than make good deals - they must also have a good time, be inspired, learn and form new networks.

Bella Center

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