Home / Knowledge / News / Fashion / Sonia Rykiel pour H&M's unforgettable Paris party
Sonia Rykiel pour H&M's unforgettable Paris party
02
Dec '09
Kate Bosworth, Eva Herzigova and Nadja Auermann partied together with fashionistas in a magical world in Paris last night to celebrate the launch of Sonia Rykiel pour H&M. The Grand Palais, one of the city's most famous buildings, was transformed into a Parisian fantasy land for around 2,000 guests. Among them were stars such as Jean Paul Gaultier, Ellen von Unwerth and Emanuelle Béart, who walked through an enchanted forest before arriving at a recreation of Saint Germain, the spiritual home of Sonia Rykiel. Then, seated under a specially made Eiffel Tower, guests were given a preview of the Sonia Rykiel pour H&M lingerie collection, which debuts in around 1,500 H&M stores worldwide from December 5, as well as the knitwear collection for women and girls, which arrives in around 200 stores on February 20, 2010.

“It was all about the brilliance of Paris and of Sonia Rykiel. We wanted to give our guests a story-like experience, let them enter a fantasy world where they could discover the Sonia Rykiel pour H&M collections and let themselves go”, says Nathalie Rykiel, artistic director and president of Sonia Rykiel.

“It was the most magical evening. Sonia Rykiel is so totally Parisian, the epitome of chic. This is the spirit of the Sonia Rykiel pour H&M collections that shone through at the party last night. It was such a thrill to work with a fashion icon like Sonia Rykiel. We are really happy with the collections, which we feel is 100 percent Sonia Rykiel. The lingerie collection is really the perfect Christmas gift”, says Margareta van den Bosch, H&M's creative advisor.

Held on the first night of December, the H&M party for Sonia Rykiel truly marked the start of the festive season. Embodying the essence of Paris as much as Sonia Rykiel herself, the glittering city inside the Grand Palais was like a sparkling and surreal theme park for adults. The collections were displayed on floats which emerged from a recreation of the Arc de Triomphe, with a Parisian funfair as backdrop.

“I've always been a big fan of Sonia Rykiel. To me she is so feminine, and so wonderfully dramatic, like a big glittery bow on a dress. It's crazy here, I wasn't expecting this. It's like a mini carnival,” says Kate Bosworth.

“I love Sonia Rykiel, and I love the association with H&M. Sonia Rykiel is like a revolution in fashion. She makes sexy clothes, but ones that are very modern, cool and feminine. She's super-clever and super-talented and I have big, big admiration for her,” says Jean Paul Gaultier.

“I think it's very Sonia Rykiel to have her presentation with H&M here. She's so Paris, and I don't think she could have had it anywhere else,” says Eva Herzigova.

Hennes & Mauritz AB


Must ReadView All

Courtesy: ITMA 2015

Textiles | On 21st Jun 2018

Italy to host textile machinery fair ITMA in 2023

ITMA, the trendsetting textile and garment technology platform, will...

Courtesy: Connor Group

Textiles | On 21st Jun 2018

Protectionism top threat to textile sourcing: William Connor

Protectionism is the biggest political factor and threat affecting...

NRF urges US Congress to step in, stop trade war

Apparel/Garments | On 21st Jun 2018

NRF urges US Congress to step in, stop trade war

The National Retail Federation (NRF) recently urged the US Congress...

Interviews View All

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search