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QVC unveils lifestyle collection with Isaac Mizrahi
03
Dec '09
Isaac Mizrahi has just about mastered everything - from designing fashion collections and starring in numerous television programs to authoring books and mentoring millions, his successes are infinite. He will soon be adding another achievement to his robust list of accomplishments when he unveils a groundbreaking lifestyle collection, ISAACMIZRAHILIVE!, with QVC, one of the world's leading multimedia retailers.

The ISAACMIZRAHILIVE! show premiere is scheduled to be broadcast live on QVC Saturday, December 5, at 8 PM, from his design space in New York. To bring QVC's customers fully into the designer's world, a special QVC studio was created for the venture - a step never taken before by the network. The QVC studio is housed within Mizrahi's design space in Manhattan and incorporates his signature design aesthetic.

"Isaac Mizrahi is one of the most talented minds in the fashion industry. His passion for design has shown that great fashion and style don't have to come with a hefty price tag," said Claire Watts, QVC's president of U.S. Commerce. "We know that his enthusiasm and brilliant ideas will resonate with our customers. We're thrilled to welcome him to the QVC family."

The ISAACMIZRAHILIVE! collection, expressly created to inspire the lives and homes of QVC's customers, will span a wide array of product categories, including apparel, jewelry, accessories, handbags, shoes, home decor and food.

"I am so excited to unveil my lifestyle collection for QVC. It's been a wonderful challenge and I'm already having so much fun with it," said Mizrahi. "I can't wait to connect with QVC's customers, sharing with them my designs and inspirations."

QVC Inc


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