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Soul II Soul to launch new clothing range at Pure
03 Dec '09
2 min read
The legendary Soul II Soul will be exclusively launching their new clothing range at Pure London this February. The amalgamation of music and fashion has been brought back to life 20 years after it was launched in Camden, London.
The selection of t-shirts, sweats, jackets and accessories updates street style classics with contemporary shapes, modern fabrics and a suitably glamorous serving of bling! Stylish cuts, frayed seams, gold foiling and diamante embellishment bring the collection up to date whilst remaining old school.
The first Soul II Soul clothing range established itself as the fashion statement of the 1990s and today's collection is set to reflect the same spirit.
“Soul II Soul was always as much of a lifestyle statement as it was a musical movement or a sound system. Our aim was to put some of the harmony into life with the philosophy of a happy face, a thumping bass for a loving race, and the clothing was coming from the same place as the music, allowing people to identify with these ideals 24/7. The new designs aim to recapture that spirit and make the same statements as before, in a time when we need that harmony more than ever.”
Comments founder Jazzie B. Soul II Soul will be launching their men's and women's wear collections in the Spirit section of Pure London bringing fashion back to life!
The selection of t-shirts, sweats, jackets and accessories updates street style classics with contemporary shapes, modern fabrics and a suitably glamorous serving of bling! Stylish cuts, frayed seams, gold foiling and diamante embellishment bring the collection up to date whilst remaining old school.
The first Soul II Soul clothing range established itself as the fashion statement of the 1990s and today's collection is set to reflect the same spirit.
“Soul II Soul was always as much of a lifestyle statement as it was a musical movement or a sound system. Our aim was to put some of the harmony into life with the philosophy of a happy face, a thumping bass for a loving race, and the clothing was coming from the same place as the music, allowing people to identify with these ideals 24/7. The new designs aim to recapture that spirit and make the same statements as before, in a time when we need that harmony more than ever.”
Comments founder Jazzie B. Soul II Soul will be launching their men's and women's wear collections in the Spirit section of Pure London bringing fashion back to life!
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