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IBERJOYA highlights brands' focus on designer jewellery
Dec '09
The forty-third edition of IBERJOYA, the International Jewellery, Silverware, Watch and Related Industry Exhibition, ended last 13th September. This event, which is organised by IFEMA, took place in Hall 10 at FERIA DE MADRID and presented the products and services of 350 exhibiting companies. The fair, which was staged within the framework of Giftrends Madrid and coincided with INTERGIFT and BISUTEX, welcomed some 13,794 professionals. The three events as a whole recorded the attendance of a total of 48,992 professionals.

Another outstanding aspect of the fair was the strong level of attendance on the part of foreign buyers. On this occasion, they numbered nearly one thousand professionals from 69 different countries, including large groups from Portugal, Italy, France, Germany, India and the United States.

From Spain itself, after the visitors from Madrid, who accounted for 24.3% of the overall figure, we might mention the professionals who attended the fair from the Regions of Andalusia(15.09%), Valencia(8.95%), Catalonia(7.10%), Castile-Leon(6.48%) and Galicia(6.07%).

On this occasion the IBERJOYA exhibition reflected the desire of the exhibiting companies to boost trade activity with a number of different product lines, although always based on high levels of quality. In this respect, the exhibition featured everything ranging from exclusive pieces of designer jewellery, timepieces and silverware - all at the cutting-edge in terms of materials, designs and fashion - to numerous collections aimed at general consumers, lines that also presented the high levels of quality and appeal that traditionally characterise Spanish products. Alongside these items, the fair also presented the latest technological developments under the heading of machinery,window-dressing techniques, jewellery boxes ...etc., all of which form part of related industries.

Among some of the most prominent trends at this edition, the jewellery section presented a predominance of highly versatile pieces featuring considerable movement. Details inspired by nature and the world of animals, alongside coquettish camellias and all kinds of floral motifs sculpted in precious stone adorned a large number of the collections, together with mythological figures as the central motif in one of the starring items on this occasion: the brooch. Rings stood out for their incorporation of stones in very bright colours and for their extraordinary size, whilst earrings, in general, were presented in very long format and adorned with a profusion of stones.

We must make special mention of the pearls, which were presented in all kinds of colours, ranging from white to chocolate and including shades such as pistachio and grey. They formed part of numerous jewellery designs, combining successfully with diamonds and white gold. In the more commercial lines, visitors came across a large number of designs made of silver combined with semi-precious stones.

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