TAF launches brand-exclusive adidas shoe for the Holidays

09 Dec '09

2 min read

TAF, previously known as The Athlete's Foot, announced that it is launching a brand-exclusive adidas shoe in two color-ways for the holidays. The newly rebranded TAF continues to focus on addressing the needs of today's lifestyle-oriented consumers. The addition of the new adidas model is an exciting fusion of the two legendary brands in the performance footwear industry.

In support of the product launch, TAF is presenting "The 12 Days of TAF," an exciting online sweepstakes, taking place December 11-22. During the sweepstakes period, customers can visit www.theathletesfoot.com to enter for a chance to win the brand-exclusive shoe. The promotion is supported by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.

The special make-up, an adidas Remix that combines both classic and athletic styles, features an insole and two color-ways designed exclusively for the TAF brand. Both styles are fitted with an insole featuring TAF's slogan - "Athlete, Everyday."

Both shoe styles will be available for purchase at select locations while supplies last. Customers can enter for a chance to win a free pair of the exclusive shoe during "The 12 Days of TAF" by registering online at www.theathletesfoot.com. During the sweepstakes, TAF will give away five pairs of the new adidas shoe each day.

"We're excited to offer our brand-exclusive adidas special make-up shoe just in time for the holidays," said Darius Billings, director of retail brand marketing and merchandising, NexCen Franchise Management. "The classically styled footwear was designed to meet not only the fashion needs of our customers, but also offer the perfect blend of performance and lifestyle features."

The Athlete's Foot

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