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Fashion retail gradually settling
10
Dec '09
The international fashion sector is now rebuilding its confidence in the Russian market.After an unsettled year in 2009 large portions of the sector are now looking towards Russia again with greater optimism. A reflection of this optimism is the 14th CPM – Collection Première Moscow (24 to 27 February 2010) with its 1,200 expected brands – now more than ever the platform for international fashion in Russia.

Compared to the September event Eastern Europe's leading international fashion fair has now posted a 20% increase in brands bringing figures up to the previous year's level.Countries like Germany, Austria, Turkey or Denmark are again represented with considerably larger numbers of exhibitors than they were in September when the crisis was at its worse. The visitors travelling to each fair in Moscow from some 50 countries will be met by a comprehensive overview of current fashion trends for the 2010/11 Autumn/Winter season.

“After a turbulent year in 2009 the Russian clothing market seems to have come out of the trough. We see clear signs of improvement on the horizon,” explained CPM Project Manager Christian Kasch. “International fashion brands are also returning to this market that continues to hold great potential even though the initial rush is certainly over.” However, Kasch continues, experts agree the Russian clothing market with its 140 million consumers will not fail to reward the sector's new confidence with stable growth rates. “Russia is a reliable and solvent partner due to its raw material reserves alone. It is now up to the international fashion industry to set a course so as to benefit from the forthcoming recovery. CPM will also play a key role on the Russian and entire Eastern European market in future.”

Looking for fashion? – CPM convinces us with its variety of brands
Newcomers at the 14th CPM – Collection Première Moscow include labels like Lola Casademunt and Archy Modas from Spain, IKKS Women and Kids, DDP, Catimini or Elegance Paris from France, Dr. Koffer from the USA, Emanuel Schvili and Daniela Drei from Italy.

Furthermore, as in every season, the list of exhibitors at CPM includes many internationally renowned brands in different categories. The women's and men's segments feature such strong retail brands as Caramelo, Dikton's, Alba Conde, Escorpión and Sita Murt from Spain, American Vintage, One Step and Fuego from France, Bugatti, Lagerfeld, Olymp, Eterna, Betty Barclay, Gil Bret, Vera Mont and Otto Kern from Germany, Sportalm, Giesswein and Schneiders from Austria, Cerrutti, Fontanelli, Le Fate, She's so, Havana & Co, Alezone, Herman & Sons from Italy, Friitala Fashion, Joutsen Finland, Finnkarelia and Nanso Group from Finland, Avva, Gizia and Sabra from Turkey, Meucci, Alpa Land, Lea Vinci, S&S by Zotova, ZimaLetto and Troy from Russia and many more.

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