Home / Knowledge / News / Fashion / Rue La La to serve as exclusive retailer for 'Launch My Line'
Rue La La to serve as exclusive retailer for 'Launch My Line'
10
Dec '09
Rue La La, a recognized leader in the online private sale space, announces that it has formed a strategic partnership with Bravo. Through the partnership Rue La La will serve as the exclusive retailer for the new fashion creative competition series "Launch My Line," which airs Wednesdays at 10 p.m. ET/PT. This is the first integrated broadcast partnership for Rue La La and first private sale, ecommerce partnership for Bravo.

The winning designer of the series, in which ten teams compete to launch a clothing line, will launch a premier collection exclusively on Ruelala.com, through an invitation only, private sale Boutique immediately following the final episode. Rue La La will offer the Bravo audience the opportunity to join its membership via special invitation code, ensuring viewers have the opportunity to purchase the winning collection.

"'Launch My Line' and Bravo are innovating how new and exciting designers are launched," explains Ben Fischman, CEO Rue La La. "Through this partnership, Rue La La is extending the 'Launch My Line' experience by providing viewers with the ability to access and purchase the winning designs immediately after the final show. We are thrilled to be partnering with Bravo and innovating how fashion is brought to market through the integration of media and ecommerce."

Viewers look to Bravo for introduction to emerging fashion trends and design talent and members look to Rue La La for access to the best designs in the world. Through this partnership with Rue La La, the 'Launch My Line' experience is immediately brought to life by allowing viewers direct access to the winning designs within moments of the finale.

"Launch My Line" is produced by Lake Paradise Entertainment for Bravo. Holly M. Wofford ("Survivor," "Shear Genius" and "Supernanny") and Vittoria Cacciatore ("Survivor") serve as executive producers.

GSI Commerce Inc


Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search