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Rue La La to serve as exclusive retailer for 'Launch My Line'
10
Dec '09
Rue La La, a recognized leader in the online private sale space, announces that it has formed a strategic partnership with Bravo. Through the partnership Rue La La will serve as the exclusive retailer for the new fashion creative competition series "Launch My Line," which airs Wednesdays at 10 p.m. ET/PT. This is the first integrated broadcast partnership for Rue La La and first private sale, ecommerce partnership for Bravo.

The winning designer of the series, in which ten teams compete to launch a clothing line, will launch a premier collection exclusively on Ruelala.com, through an invitation only, private sale Boutique immediately following the final episode. Rue La La will offer the Bravo audience the opportunity to join its membership via special invitation code, ensuring viewers have the opportunity to purchase the winning collection.

"'Launch My Line' and Bravo are innovating how new and exciting designers are launched," explains Ben Fischman, CEO Rue La La. "Through this partnership, Rue La La is extending the 'Launch My Line' experience by providing viewers with the ability to access and purchase the winning designs immediately after the final show. We are thrilled to be partnering with Bravo and innovating how fashion is brought to market through the integration of media and ecommerce."

Viewers look to Bravo for introduction to emerging fashion trends and design talent and members look to Rue La La for access to the best designs in the world. Through this partnership with Rue La La, the 'Launch My Line' experience is immediately brought to life by allowing viewers direct access to the winning designs within moments of the finale.

"Launch My Line" is produced by Lake Paradise Entertainment for Bravo. Holly M. Wofford ("Survivor," "Shear Genius" and "Supernanny") and Vittoria Cacciatore ("Survivor") serve as executive producers.

GSI Commerce Inc


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