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adidas Kids & Disney create magic with Mickey Mouse line
Dec '09
Adidas and Disney have announced a completely new line of products for babies and children, which combines high-performance products adidas classic Disney characters: Mickey Mouse and his friends Minnie, Goofy, Donald and Daisy Duck. The collection, sports and fashion, including shoes, clothes and accessories and will be available in adidas Sport Performance Store and in retail stores and sports clothing from around the world.

With a touch of Disney magic, the collection of onset of the set has the traditional lines of heads adidas with details of the pockets and applications in rubber depicting Mickey Mouse T-Shirt and trousers, while the hooded sweatshirts reproduce the image of Mickey mouse on the hinge rod. The shirts and t-shirts for boys take pictures of cartoon characters Mickey, Minnie and takes pride clothing for girls, bringing her femininity on t-shirts and hats. Accessories to complement her wardrobe: trolley bags matched clothes and shoes, hats to take over the graphics of Mickey Mouse or Minnie and comfortable cotton socks.

In addition to the classic design with the three adidas stripes, other top models of this first collection features details of relief, which prints all over the head with a shiny metallic finish-pearly silver and special applications on shoelaces for an effect of greater originality . For footwear, the most notable differ sneakers StreetRun Disney diva in pink and silver metallic for the oil and white girls and for children. The elements of 3D design depicting Mickey and Minnie make these shoes truly special, but for children The most fun will be the sole those who leave an imprint adidas inspired by the Disney theme.

"I grew up with Mickey and Minnie and my main goal was to design a special collection for boys and girls who would be both pleasant and beautiful, bringing in daily life these classic Disney characters," said the designer Rana Babacan. Pete Brady, category manager for adidas Kids, continues: "This partnership is an excellent opportunity for the two leading brands, which can be pooled their experiences and create a completely new kind in which you join the sport and love of children for all that is Disney. "

"Mickey Mouse remains on top in many fashion trends and we are happy with the way in which we have been able to integrate Mickey Mouse and his friends in this range," said Pamela Lifford, executive vice president of branch global fashion and home of Disney Consumer Products. "This new line of clothing for kids is fun for the small and attractive to parents more style-conscious.

The spring / summer 2010 season from December 2009/gennaio 2010 arrives in stores, including adidas Sport Performance Store and select retailers of sportswear.

Next adidas inspired by Disney characters will present the board Toy Story by Disney • Pixar, whose launch will coincide with the release of Toy Story 3 halls around the world.


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