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BFC NEWGEN winners revealed

11 Dec '09
3 min read

Caroline Rush, Joint Chief Executive of the British Fashion Council commented, “NEWGEN is an essential element of the British Fashion Council's designer development and showcasing programme. This season we have an incredible wave of original, innovative and talented emerging designers who will, without doubt, support London's reputation as a creative capital.”

Sarah Mower, the BFC's Ambassador for Emerging Talent, said, “What's so striking about London is the variety of talent and the way the rising cohort of young designers focuses on developing unique and special clothes and accessories. That, combined with a strong collaborative spirit and the willingness to project fashion in fresh ways - as in our new presentation format- means our New Gen recipients are constantly pushing the boundaries of innovation in surprising and delightful ways.”

Mary Homer, Managing Director of Topshop adds "Our long standing commitment to the New Generation of British designers is stronger and more important than ever. With so many fledgling designers starting their careers and really setting the pace for innovation in the fashion world London Fashion weeks energy over the past few seasons has proved the perfect antidote to these economically challenging times, enticing buyers and press the world over.”

London Fashion Week will run from Friday 19th February – Wednesday 23rd February 2010 and will be located at Somerset House, Strand WC2.

British Fashion Council (BFC)

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