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myPhotopipe plans to enter the model & fashion industry
14
Dec '09
myPhotopipe.com, Inc. announced final plans to enter the model and fashion industry with a new online website called mymodelcomps.

Model comps, also known as model composites, are used by virtually all fashion models, along with aspiring actors and actresses, to present themselves to directors, stylists and modeling agencies. A typical comp is a two-sided sheet with a number of photographs on one side and relevant information on the other. Model comps are like resumes and are used nationwide. "This is an enormous segment of the digital photo industry, one that absolutely relies on a quality product," stated Robert Quick, Chief Executive Officer of myPhotopipe.com, Inc. "If you look bad on your model comp, you won't get the job. So a quality model comp makes a critically important impression. We are experts in delivering superb quality in digital photographs. Our products will provide models with a competitive edge by making them look great."

Industry statistics vary, but according to Research and Markets (November 2009), over 30,000 modeling and talent agencies generate $5 billion in fees annually. Most cities have at least one local agency, with top names Like Ford, IMG and Elite operating worldwide. Open calls at major agencies can generate responses from thousands of aspiring models. Long lines at casting sessions for reality shows such as America's Got Talent illustrate the near-universal need for quality, cost-effective comps.

myPhotopipe has been evaluating the modeling space since January and has elected to open its own production line rather than acquiring a company in the industry. Added Quick, "We met with several companies, but decided that cost of entry versus acquisition considerations supported the addition of a press-printed production line as the more attractive option. We are rolling out this new service over the next several weeks with expectations that it will be fully functioning by early 2010."

"We are a professional photographic services company with significant production capabilities," continued Quick. "We have a national reputation for quality and service, 29 years of experience producing terrific images, and best practices developed from our extensive work with professional football and baseball teams. Our goal is to provide models and other creative talent with a resource that is in tune with their needs, at prices that are very attractive, and possibly disruptive to the industry."

myPhotopipe


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