Home / Knowledge / News / Fashion / 'One Drop Changes Everything' to bow late January 2010
'One Drop Changes Everything' to bow late January 2010
Dec '09
You will soon start seeing the "One Drop Changes Everything" fragrance campaign with its iconic silhouette of a fragrance atomizer framing inter-changeable visuals and message designed to convey just how you might feel and what might happen when you wear fragrance. One drop and you're fabulous. One drop and you feel like a million. One drop and you're in love.

Rochelle Bloom, President of The Fragrance Foundation explains: This is a first for the fragrance industry. The "One Drop Changes Everything" campaign is primarily directed at the 62 million consumers who already use fragrance sometimes and enticing them to use it more often.

The success of the "got milk?" campaign started the thought process about two years ago that the fragrance industry needed a unifying rallying cry, an umbrella call to action directed towards this "sometime fragrance consumer." "We want to entice and engage with the consumer," continues Mrs. Bloom. "Get the fragrance business back on track and make fragrance fun and sexy."

The "One Drop Changes Everything" campaign will bow late January 2010 in The New York Times, Seventeen, Cosmopolitan, House Beautiful, W, People Stylewatch, Harper's Bazaar magazine and in partnership with various retail promotional activity.

A dynamic, key component of the multi-media strategy will be an extremely fun, interactive and innovative microsite "onemightydrop.com" designed to bring the campaign to life. The onemightydrop.com site will be the central hub of the campaign, designed to inform, engage and excite the consumer about fragrance.

With a few clicks, you will be able to find a fragrance, design your own bottle, read personal perfume stories, get tips and hints from fragrance insiders including how to wear, frequently asked questions and current trends in fragrance. onemightdrop.com will harness all the power of social networking to spread the word via Facebook, Twitter and featured blogs.

"It's all about the transformative powers of fragrance and the endless possibilities only limited by your imagination," comments Stephen Niedzwiecki, owner, founder and creative director of the influential New York based advertising and design company YARD, who created the campaign and developed the onemightydrop.com microsite together with his partner and planning director Ruth Bernstein.

Thinking big, Mrs. Bloom believes the sky's the limit in terms of where this campaign could go. Billboards, wrapping buildings, bus shelters, traditional media placements, social networking are all part of the potential media mix to broadly communicate this powerful message in a bottle.

The Fragrance Foundation

Must ReadView All

'Requirement of polyester filament yarn is increasing'

Textiles | On 19th Jun 2018

'Requirement of polyester filament yarn is increasing'

The requirement of polyester filament yarn (PFY) is increasing as it...

Courtesy: SAC

Textiles | On 19th Jun 2018

SAC to release pilot of Higg Facility Social Labour Module

The Sustainable Apparel Coalition (SAC) will release this year a...

Courtesy: Ebay

Apparel/Garments | On 19th Jun 2018

eBay partners with Noon for e-commerce sales in Middle East

Noon, the $1 billion e-commerce venture backed by Dubai businessman...

Interviews View All

C Kamatchisundaram

ITME is an occasion not only to receive new leads but also to work on...

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Amiben Shroff

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search