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New Ecoist Coca-Cola handbags feature branded Coca-Cola prints
Dec '09
Ecoist the company behind the original candy wrapper handbags, has just renewed its collection of handbags made from overrun and discontinued bottle labels from Coca-Cola beverage brands. The limited edition collection features designs made from Diet Coke, Coke Zero and Diet Cherry Coke labels. Using graphical elements of the labels in distinctive and unexpected ways, the new Ecoist Coca-Cola handbags feature branded Coca-Cola prints as well as abstract patterns in various handbag shapes.

Since its launch in 2007, the Ecoist Coca-Cola partnership has prevented more than 1 million Coca-Cola labels from entering North American landfills, helping Coca-Cola get one step closer to their goal of zero waste production. In addition, the partnership has planted over 5,000 trees through the “Buy a Bag, Plant a Tree” program, a commitment to plant a tree for every bag sold.

Ecoist handbags are made using the company's proprietary method in which the labels are cut, folded, woven and sewn together by hand. The production is 100 percent handmade by skilled artisans in Peru under certified Fair Trade practices.

"Our vision was to develop a line of environmentally friendly products, ones that inspire consumers to see normally discarded objects as new, beautiful, usable everyday things,” said Kelli Sogar, Coke's Global Business Development Manager for Licensing. “Continuing and expanding our partnership with Ecoist allows Coke's global scale to truly impact upcycling in a meaningful, holistic way. “

The collection is available through Ecoist's network of retailers, on Ecoist.com, as well as in the World of Coca-Cola in Atlanta, Georgia.


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