Home / Knowledge / News / Fashion / PUMA-Leisurecorp bring new attitude & style to golf world
PUMA-Leisurecorp bring new attitude & style to golf world
24
Dec '09
PUMA announced a collaboration with Leisurecorp, partners with The European Tour in creating The Race To Dubai, which has replaced The European Tour Order of Merit and will culminate in The European Tour's grand finale event, the inaugural Dubai World Championship. The collaboration officially begins at the South African Open Championship at Pearl Valley Golf Estates.

The Race to Dubai, will feature the world's top players including PUMA's stand-out players Geoff Ogilvy and Johan Edfors, as well as up-and-coming PUMA-sponsored South African golfer Tomas Aiken. They will fight for 60 spots in the season ending Dubai World Championship and a share of the US $10 million purse. An additional $10 million prize fund will be split between those finishing in the top 15 in The Race to Dubai. The Dubai World Championship will take place at Jumeirah Golf Estates, Leisurecorp's signature development, in November 2009.

The collaboration between Leisurecorp and PUMA, the sportlifestyle company known for injecting color, style and fun into the golfing world, will definitely not be par for the course. PUMA has introduced a unique approach to The Race To Dubai with the introduction of two limited edition golf shoes featuring graphical representations of iconic buildings of countries featured in The European Tour – collectively known as The Race to Dubai skyline.

The Race to Dubai Skyline Swing Crown GTX, a pure performance shoe with Smart Quill technology, features 38 “quills” on each outsole to maximize traction and comfort while minimizing weight. The second shoe, the C-Hopper, is a sportlifestyle shoe offering anti-rotational outsoles with cleats and street caps, designed to be worn on and off the course.

PUMA will also have a presence at select tournaments in The Race to Dubai by supplying apparel to physios in The Race to Dubai Physio Truck, staff and player apparel and footwear, featured PUMA Golf product in pro-shops, and a number of unique events and promotions for fans to get them engaged as only PUMA can. Golf fans at these select tournaments can win a pair of PUMA Skyline shoes and be eligible for the grand prize - a trip to the Dubai World Championship.

“We are thrilled to partner with Leisurecorp and be a part of The Race to Dubai,” said Bob Phillion, PUMA Golf International Business Unit Manager. “The fact that the tournaments are played across four continents and attract players from around the world really speaks to the global nature of the PUMA brand. The freshness and innovative thinking Leisurecorp brings to the tournaments and to the game of golf fit the PUMA Golf mantra of being stylish, inclusive, colorful and fun.”

PUMA entered the golf category in 2006, immediately catching the eyes of golfers with their vibrant, stylish, fun and always modern world of golf. Since 2006, PUMA Golf has exploded and continuously expands its product selection to include fashion pieces driven by sport and technology, always focusing on making the golfer look better, feel better and play better. Today, PUMA golf athletes include top players such as Ogilvy and Edfors as well as Jeff Overton and Erica Blasberg.

PUMA


Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Carolin Russ

Weko, Weitmann &amp; Konrad GmbH &amp; Co KG, based in south Germany, is...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search