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Better tennis training in 2010 with adidas CYD Reflex
Dec '09
Always wanted a shoe designed specifically for tennis training? Tired of wearing running and gym shoes for your drills? In 2010 adidas has the perfect solution with the arrival of the CYD Reflex conditioning shoe.

The CYD Reflex is designed to allow all players get the most out of their training sessions. Balance and footwork are key workouts for any tennis player preparing them to act, react or attack. These exercises take their toll on the body and also on footwear requiring a unique shoe with tennis training specific features.

Gil Reyes, conditioning coach of the adidas Player Development Program explains, “Tennis players spend 70% of their time training and preparing for their next tournament that's why wearing the right training footwear is vital for future on-court success. Conditioning in the gym, during drills or hitting practice creates stronger legs. Strong legs are key to any top athlete and simply put: weak legs command while strong legs obey. Strong legs will get you in perfect position, keep you in good balance anywhere on the court, point after point at any phase of the game.

The new CYD Reflex trainer features a ClimaCool upper to keep the foot at its optimum training temperature no matter how hot a session gets. This 360-degree ventilation system transports heat and sweat way from the foot and out of the shoe. With your foot at a comfortable temperature adiPRENE, a highly absorbent shock material cushions your heel on impact ensuring even the most jolting drill movements cause minimum discomfort to the foot and ankle.

Normal running and gym shoes are not designed to withstand or support the sudden movements required in tennis training therefore that's why the CYD Reflex features Speedcut, an adidas technology designed to reduce the forefoot strain of extreme side-to-side movements so players can maintain speed and performance while reducing the risk of injury.

Former World Number One Dinara Safina explains, “players' spend the majority of their season on hard courts either playing or training. Therefore it's really important to have the CYD Reflex which provides the maximum comfort and support and reduces the stress we sometimes put on our feet. Now I only need one shoe for my running and drills on court.”

Rather than tearing up your regular running sports shoes the CYD Reflex is built to last with the adiTUFF abrasion-resistance rubber used in the toe and lateral forefoot are to protect against excessive wear from toe-dragging while the adiWEAR non-marking rubber used in the Herringbone outsole to provide excellent control on hard-courts and sliding options on clay. The Torsion System stabilizing technology gives the overarching support of the CYD Reflex, providing your midfoot with enhanced control, support and fit to adapt to whatever surface you are training or hitting on.

The CYD Reflex is on sale in key tennis markets including the USA, UK, Mexico, China, Australia and Japan worldwide from December 1st and comes in four colourways: White with black stripes and acid buzz or teal trimming for men and white with orange or black stripes and magenta detailing for women. Graphic tees and hoodies and training pants complete the CYD Reflex offering.


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