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PBB team gets Ellen Tracy Branded Women's Fragrances
Jan '10
Brand Matter, LLC, owner of the Ellen Tracy brand, announced that it has entered into an exclusive licensing agreement with Palm Beach Beauté for Ellen Tracy Branded Women's Fragrances. The program will launch at retail in Spring 2010 and will focus on Ellen Tracy's current retail distribution, including Upscale Department and Specialty Stores. The iconic Ellen Tracy fragrance will be re-launched first, followed by a new prestige launch in Spring 2011.

Rick Platt, President of Brand Matter, commented, “We are excited to add to our growing roster of licensees and to enter the strategically important beauty business with Palm Beach Beauté. After talking with many companies, it became apparent that the PBB team gets the Ellen Tracy woman and will deliver to her a wonderful experience.”

Harold Ickovics, President and CEO of Palm Beach Beauté, LLC said, "Ellen Tracy defines the modern American woman and we are excited to work with Mark Mendelson and the dynamic Ellen Tracy creative team in capturing the brand's rich heritage and signature style in a luxurious new fragrance collection. There are fashionable woman today who demand and insist on a certain level of style and sophistication in their clothing and perfume. We plan to gain and reward their attention with Ellen Tracy fragrance."

Ellen Tracy, established in 1949, is positioned as a women's better fashion brand. Brand Matter recently signed a strategic partnership whereby Ellen Tracy Bronze Label Better Sportswear is sold in the US exclusively at Macy's and all other product categories continue to be sold at Better Department Stores as well as Macy's. Ellen Tracy has evolved into a lifestyle brand known for sophisticated color palettes and signature prints. Existing licensed categories include better sportswear, footwear, hosiery, eyewear, handbags, cold weather, coats, dresses, suits, women's fragrances, jewelry, sleepwear, intimate apparel, men's outerwear and active and luggage.

Established in 2008 and privately held, Palm Beach Beauté, LLC is a new and rising prestige beauty company with corporate headquarters in Delray Beach, Florida and operations in Sayreville, New Jersey.

Brand Matter is a diversified brand management and operating company that specializes in the acquisition, development and licensing of consumer-branded intellectual property. Properties owned include Ellen Tracy, Company Ellen Tracy, Caribbean Joe, Havana Jack Café, CJ Breeze, La Cabana, Periscope and Jamaica Bay.

Brand Matter LLC

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