Home / Knowledge / News / Fashion / Esprit foresees two-fold topline growth in 10-11
Esprit foresees two-fold topline growth in 10-11
Jan '10
Adopting a brand refresh strategy, a high street brand 'Esprit' looks forward to double its topline in next fiscal 2010-11. This strategy includes selling value-added products at a better price point.

There are over 640 directly managed retail stores in 40 countries across the globe being operated by the brand and has forecasted above Rs 700 million revenue for fiscal 2009-10 from its retail stores in India.

Esprit, with its headquarters in Germany, offers 12 clothing lines comprising women's wear, men's wear, kid's wear along with accessories. It has joined hands with Madura Garments, a wholly owned subsidiary of Aditya Birla Nuvo, to distribute its products in India.

Esprit Madura Garments operates 50 stores in India in Mumbai, Delhi, Ahmedabad and Chennai and aims to have presence in Kolkata and other cities in coming fiscal. It has reported a 100% CAGR on a year-on-year basis, informed Ms. Manjula Tiwari, COO, Esprit Madura Garments.

Indian operations offer vital contribution in company's overall revenue. Indian market is significant for the company, even though its share in brand's annual revenue of $5billion is not notable at present, she said.

The brand has to meet the changing needs of consumer as various markets have different climatic conditions, size and fits, added Ms. Tiwari. Presently, Esprit enjoys fourth position internationally amid the largest high street fashion brands. It has recently cut down its prices by 25 percent to attract consumers.

At the time when Esprit entered into the country, there were many other brands already existing in the market, including, Aldo, Burberry, Canali, Versace, Debenhams, Gucci, Guess, Hugo Boss, Mango, Marks & Spencer and Tommy Hilfiger.

But, the brand managed to compete with all the brands and acquired growth in the Indian market by studying it well, said a fashion consultant, Mr. Gurbir Singh Gulati.

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Lenzing

Textiles | On 25th Jun 2018

Lenzing launches Veocel nonwoven speciality brand

Leading fibre company, the Lenzing Group has unveiled Veocel, the new ...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search