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David Beckham & James Bond helps mark launch of ObyO collection
20
Jan '10
Entering its third season, Originals by Originals continues to bring together unique personalities who have each created a groundbreaking mini collection under one umbrella.

For SS10 and FW10, sport and style icon David Beckham, in collaboration with LA's own James Bond from Undefeated, continue to bring a luxury take on classic streetwear.

Each of the apparel, footwear and accessories articles reflects Beckham's personal style and celebrates the authenticity, creativity and originality that the Trefoil brand stands for.

This 3-way trilaberation is a new way to bring the idea of ObyO to life with a sportsman and credible style icon, well-established streetwear designer and the Originals sportswear brand for the streets all working together.

From January 16th until the 23rd, the ObyO shop-in-shop at premium retail partner 10 Corso Comer offers an exclusive opportunity to review and purchase the Spring/Summer 2010 collection, prior to its worldwide launch on February 1st.

adidas Originals by Originals


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