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BREAD & BUTTER in high-spirited mood
27
Jan '10
The BREAD & BUTTER – tradeshow for selected brands that finished last Friday could again present a fantastic result!

Professional visitors form over 100 countries used the BREAD & BUTTER for comprehensive information and as a kick-off for the new order round. Altogether, a considerably greater number of professional visitors found their way to Berlin, the internationality could once again be increased.

The brand portfolio in the eight areas, consisting of 600 brands, labels and designers, as well as the staging of the historical airport set new standards and were unique in the contemporary textile tradeshow landscape. The event's organisation and service left little to be desired.

The BREAD & BUTTER that celebrated its winter premiere from 20th to 22nd January 2010 in the historical airport Berlin-Tempelhof started, as tradition prescribes, on the eve of the first tradeshow day with “The Original Opening Party” in the Original Sin Saloon. The guests were rocking to “The BossHoss”, the mood was high-spirited.

“Everything was right to the point – a masterpiece”, says Karl-Heinz Mueller, managing director BREAD & butter GmbH.

Apart from the 400 m long and 12 m high wall that winterised the roofed airfield and the Denim Base, the “Original Sin Saloon” was a true highlight. Best entertainment by several music acts and an outstanding food and service by the borchardt Catering crew animated the international guests to stay until late in the night.

The second edition of the “L.O.C.K. – Labels of Common Kin” has set a clear example. Here, altogether 70 brands and labels were presented, that set their focus on craftsmanship-based production techniques. Nearly all brands and labels have a great heritage, authenticity and high demands to the product. The newer brands and labels in this area also act on the same maxims.

Karl-Heinz Mueller: “The L.O.C.K. is my baby. I have curated this hall myself. I have given top priority to the combination of brands and labels, the design of the hall and the selection of the restaurant. The honest product with traditional production techniques is a big trend in our society. Many brands from this segment succeed recently, although they generally do not have big marketing budgets. Here, there is huge potential – for us as the organiser, as well as for the brands and labels and the retail.”

Conclusion
Karl-Heinz Mueller: “I am very satisfied with the result. BREAD & BUTTER is a must for every retailer in the contemporary Urbanwear segment, as this last event has shown once again. At this point, I would like to thank all exhibitors and visitors! However, we will not rest on our laurels. We will continue to stick to the overall concept and will improve the result once again in summer 2010. For the upcoming BREAD & BUTTER that will take place from 7th to 9th July 2010, we have already developed ideas and approaches to include and implement further potentials and market needs.”


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