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ZZegna Spring Summer – street dandy
Feb '10
The latest ZZegna Spring/Summer 2010 collection by Ermenegildo Zegna the world's leading fashion brand, to be featured in your esteemed publication. ZZegna is Ermenegildo Zegna's younger, more fashion-forward collection.

The inevitability of progress stimulates, as when entering into the eclectic house of an artist. Never subject to rules, new aesthetics flow throughout the collection, conveying a feeling of unsentimental refined street dandyism.

SINGULARITY. An independent spirit and visible good taste epitomises the portrait of the cultured street dandy. A touch of irony and personal eccentricity is a visual device, not a way of life.

DESIGN. Sophisticated sharpness penetrates through the solid tailoring background. Street art prints harmoniously synthesise the aesthetic to create a refined urban backdrop. The 'Giacca Doppia' debuts for summer, reinventing tailoring with a deconstructed double layer.

SHAPE. Tall, lean and slender proportions are shaped to be graphically masculine. Raw edge tailcoats and sleeveless jackets with clean yet soft necklines are paired with narrow trousers elongating the silhouette. Jackets with multiple layered pockets and trench suits emphasise the waist and enhance the shoulder proportion.

MATERIALS. An invigorating thrill resonates through all the fabrics and materials, miraculously light and compact. Fresh touch cottons, tussah, translucent silks and oversize striped suitings portray a effortlessly breezy air. Kangaroo leathers, ultra-light suedes and linen satins are all strikingly weightless while conveying a sense of inner strength and fortitude.

COLORS. From modern painters to graffiti artists without yielding to any nostalgia. The palette playfully juxtaposes a mix of stripes and contrasting colors, with opaque and shiny finishes. Shades of blue reign supreme, from navy to ink to royal. Discrete tones of natural whites and concretes compact and blur into lilacs.

ACCESSORIES. Distressed raffia top hats give a mercurial twist to the aesthetic. Soft and romantic leather highlights uplift travel bags, belts and bi-color boots. Eccentric coin chains and revolutionary rever scarves confirm the intellectual and fun character of the collection.

“Derived from diverse street dandy sources, Z Zegna is an independent projection of style and look. A touch of personal eccentricity and refinement define the spirit of the Summer collection.” Alessandro Sartori, Z Zegna Creative Director.


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