Home / Knowledge / News / Fashion / HUGO Fragrances promotes 'One Fragrance, One Tree'
HUGO Fragrances promotes 'One Fragrance, One Tree'
Feb '10
HUGO Fragrances has teamed up with environmental organization Pur to plant a tree in Peru's Amazonian Rainforest for each special edition of HUGO Man or HUGO Element fragrance sold. Both the increasingly eco-conscious outlook of consumers and the oxygen tank shaped HUGO Element bottle inspired this sustainability project. From January 2010, HUGO Fragrances lovers can support the initiative "One Fragrance, One Tree" just by purchasing their favorite perfume.

The Peruvian plantation sponsored by the HUGO/Pur project covers 800 hectare (three times the area of NYC's Central Park). Each special edition packaging of HUGO Man and Element includes a unique "tree code" that allows customers to look up on Google Earth the tree their purchase sponsored. The special edition packs of HUGO Man and HUGO Element are available in shops worldwide.

HUGO Fragrances has produced 400,000 special edition bottles of the HUGO Man and HUGO Element fragrances; for each bottle sold, a tree will be planted in Peru's Amazonian Rainforest; the fragrance company also invites graphic designers, illustrators and photographers to promote the green campaign "One Fragrance, One Tree" in an original way.

Designers, illustrators and photographers can also make a great contribution to this reforestation project by creating a visual and spreading the word. Designs should contain the HUGO Man bottle and convey a strong concept in line with the theme "One Fragrance, One Tree." Design enthusiasts, students and professionals are invited to submit their designs until February 28, 2010. The 10 winners will receive $500 and global recognition. The visual of the round winner will be published in style magazine i-D.

HUGO Fragrances

Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Top executives
Indian retail players

Walmart's acquisition of Flipkart endorses the humongous opportunities in...

Indian textile value chain

'One nation, one tax' is a great concept

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Divvya and Nidhhi Gambhir

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search