Home / Knowledge / News / Fashion / Sony to sponsor William Rast Fashion Show at MBFW
Sony to sponsor William Rast Fashion Show at MBFW
13
Feb '10
William Rast, the "New America" denim lifestyle brand founded by Trace Ayala and Justin Timberlake, announced new details for their Fall/Winter 2010 Show during Mercedes-Benz New York Fashion Week. The brand's third show in New York City will take place on Wednesday, February 17th at Cedar Lake in Chelsea at 7 PM.

Sony, the world's premier consumer electronics and entertainment company, also announced it has signed on as the event's title sponsor, providing fashion industry attendees a rich, high-tech experience complete with live-streaming to William Rast stores nationwide, to the williamrast.com website as well as live-blogging opportunities for fashion media direct from the runway. VEVO, the new premium music video and entertainment service, will also live-stream the event on VEVO.com.

During the show, the William Rast collection, known for its high quality denim, leather jackets and collection pieces, will be featured through Sony consumer electronic products -- showcasing the best of design and innovation from both brands. As the official title sponsor, Sony will heighten the visual experience of the show using the company's latest BRAVIA HDTVs to dress the venue, and highlight key pieces and design details of the new clothing line. Industry VIPs, journalists and bloggers will be able to use Sony VAIO PCs and cameras the night of the show to provide real-time updates and reviews online.

Colin Dyne, William Rast CEO, says, "We are extremely proud of our new collection, and believe our collaboration with Sony will truly enhance the experience for our guests at the show and make it one of the most memorable during Fashion Week. The partnership will not only showcase the William Rast brand in an innovative and creative way for attendees, but the live streaming feature will also allow us to connect with our consumers and retail partners nationwide."

Alberto Escobedo, director of brand messaging at Sony adds, "Taking a step into the fashion world was a natural fit. What better way to highlight the creative talents of both brands than showcasing the best of fashion and technology at one show."

In addition to Sony consumer electronic products being featured at the William Rast fashion show, William Rast stores and retail outlets nationwide will also receive a live stream direct from the runway during special in-store VIP events for customers and partners.

Sony


Must ReadView All

Courtesy: Sympatex Technologies

Textiles | On 23rd Feb 2018

Sympatex, Ricosta jointly move towards sustainability

Sympatex Technologies is moving towards sustainability with its...

Courtesy: Business wire

Information Technology | On 23rd Feb 2018

CLO Virtual Fashion launches CLO 4.0 & new website

CLO Virtual Fashion, a leading developer of cutting-edge 3D garment...

Courtesy: Delta Galil

Apparel/Garments | On 23rd Feb 2018

Delta Galil 2017 sales up 16% to $1,368.1 million

Delta Galil sales for full year 2017 increased 16 per cent to...

Interviews View All

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search