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Democratizing footwear style to hit NYFW
Feb '10
Fashion fans will be keeping a sharp eye on the runways this New York Fashion Week as the hottest upcoming looks for fall '10 are unveiled under the tents at Bryant Park, including the latest footwear trends from Payless designer labels: Christian Siriano for Payless and Lela Rose for Payless.

Payless designer collections are among the most widely distributed designer footwear labels in America today. The Payless fall '10 designer footwear and handbag collections will be available in stores in September. In the meantime, shoppers can refresh their spring wardrobes with the spring '10 Payless designer lines including Lela Rose for Payless, alice + olivia for Payless, and Christian Siriano for Payless all available now in select Payless stores nationwide and Payless.com.

"We are committed to democratizing fashion in footwear and that means making the latest runway looks available too. Each season our designer labels embody high-fashion style and design, but at affordable prices for all to enjoy," said LuAnn Via, CEO and president of Payless ShoeSource. "Our designer partners create these lines to complement their ready-to-wear (RTW) collections and the resulting pieces represent each designer's truly unique and distinctive style stamp. We are thrilled to be with our Guest Designers again at the nation's premier fashion event and to debut their latest shoe and handbag creations."

Christian Siriano will showcase his fall '10 collection with Payless at the Bryant Park tents. Siriano's collection is inspired by 1960s European women with a strong focus on Parisian women and their daily practice of getting dressed -- donning suits, coats, gloves, a great bag, signature shoes -- all culminating in an effortless, soft and romantic style that could transcend day to evening.

Siriano's shoes gain a strong inspiration from antique furniture from the 18th and 19th century with its filigree and clawfoot detailing. A focal design in the runway collection is the Rocaille style -- a platform pump featuring a signature heel reminiscent of a clawfoot. Christian Siriano's modernized approach to his Payless runway collection features various croc and python patent, over-sized ruffles, and gold filigree detailing on platform pumps and boots.

The Lela Rose for Payless fall '10 collection will debut this Sunday at Bryant Park. The collection's inspiration stems from the textural and "craggy" landscapes of the moon and earth and the graphite works by Vija Celmins featuring lunar floors and nighttime skies. The collection features a "Satellite" print fabric, which takes Hubble telescope imagery of the moon as seen from the earth and the earth as seen from the moon and parlays these tech images into fashion, resulting in a sprayed graphical look.

The shoes mix the "Satellite" print fabric in shades of blue and black with crystals scattered about to evoke a celestial vibe. Whitson, a unique design in the collection, is an ankle bootie featuring a sculpted curved wedge heel, peep-toe and an upper done in colored suedes with a "rocky" cut-out detail on the vamp that was inspired by craggy surfaces of the Galapagos Islands and moon rocks. Lela Rose's collection features high heels and booties with hidden platform soles in a variety of colored suede and wool fabrics.

Payless ShoeSource Inc

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