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Sperry Top-Sider new store offers newly expanded product lines
18
Feb '10
Sperry Top-Sider, the brand for those with a Passion for the Sea and the inventor of the world's first-ever boat shoe, announced that it is launching innovative new retail stores that will feature all the newly expanded Sperry Top-Sider seasonal products for men, women and children in an authentic nautical shopping environment designed to fully bring the brand to life for consumers.

In 2010 Sperry Top-Sider celebrates its 75th anniversary -- a deep and rich heritage with strong roots as the originator of the boat shoe and the leader in the boat footwear category. Over the past few years, Sperry has transformed into the leading nautical lifestyle brand with a broad range of products to wear for life enjoyed in, on and around the water. New product lines include fashion footwear collections for women, enhanced casuals for men and women, apparel and accessories and kids products, along with its continued dedication to its roots with ongoing new performance products for water sports including sailing, boating and angling.

Sperry has had a long-standing connection to water enthusiasts from weekend boaters to the World's best athletes. The brand's partnerships with respected organizations such as U.S. Sailing, the U.S. Sailing Team and National Safe Boating Council are reflected in its best-in-class performance products that are tested and enhanced through valuable feedback from these groups. Through these collaborations, it launched the state-of-the-art Ventus sailing shoe last year, which is among several Sperry styles worn by the U.S. Sailing Team. The brand also recently launched its Anti-Shock and Vibration shoes for power boaters and anglers, which received the Popular Science "Best Innovation Award."

"The Sperry Top-Sider brand is the leading nautical lifestyle brand dedicated to people who share our Passion for the Sea -- enjoying the good life in, on and around the water," said Craig Reingold, President of Sperry Top-Sider. "These new stores are timed perfectly -- during our 75th anniversary year -- and are fun, authentic Sperry-dedicated shopping outlets that will feature the full breadth of our new seasonal collections. We believe shoppers are going to truly enjoy shopping these stores as they offer a direct connection with our brand and broaden the awareness of the nautical lifestyle that so many of us aspire to enjoy."

The new stores will also allow Sperry to test new products, as well serve as a powerful vehicle for the brand to more deeply and directly connect with its broadening communities.

The first three stores will open in Florida, with locations in Tampa, Orlando and Boca Raton in the coming weeks, as well as store openings planned in Dallas and Kansas City next month. The stores are an important strategy in reinforcing Sperry's position in the marketplace and are uniquely designed to complement Sperry's strong wholesale distribution channel, which with today's newly expanded product lines covers a range of retailers including premium department stores, specialty boutiques, as well as outdoor, sporting good and boating retailers.


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