Home / Knowledge / News / Fashion / Sperry Top-Sider new store offers newly expanded product lines
Sperry Top-Sider new store offers newly expanded product lines
18
Feb '10
Sperry Top-Sider, the brand for those with a Passion for the Sea and the inventor of the world's first-ever boat shoe, announced that it is launching innovative new retail stores that will feature all the newly expanded Sperry Top-Sider seasonal products for men, women and children in an authentic nautical shopping environment designed to fully bring the brand to life for consumers.

In 2010 Sperry Top-Sider celebrates its 75th anniversary -- a deep and rich heritage with strong roots as the originator of the boat shoe and the leader in the boat footwear category. Over the past few years, Sperry has transformed into the leading nautical lifestyle brand with a broad range of products to wear for life enjoyed in, on and around the water. New product lines include fashion footwear collections for women, enhanced casuals for men and women, apparel and accessories and kids products, along with its continued dedication to its roots with ongoing new performance products for water sports including sailing, boating and angling.

Sperry has had a long-standing connection to water enthusiasts from weekend boaters to the World's best athletes. The brand's partnerships with respected organizations such as U.S. Sailing, the U.S. Sailing Team and National Safe Boating Council are reflected in its best-in-class performance products that are tested and enhanced through valuable feedback from these groups. Through these collaborations, it launched the state-of-the-art Ventus sailing shoe last year, which is among several Sperry styles worn by the U.S. Sailing Team. The brand also recently launched its Anti-Shock and Vibration shoes for power boaters and anglers, which received the Popular Science "Best Innovation Award."

"The Sperry Top-Sider brand is the leading nautical lifestyle brand dedicated to people who share our Passion for the Sea -- enjoying the good life in, on and around the water," said Craig Reingold, President of Sperry Top-Sider. "These new stores are timed perfectly -- during our 75th anniversary year -- and are fun, authentic Sperry-dedicated shopping outlets that will feature the full breadth of our new seasonal collections. We believe shoppers are going to truly enjoy shopping these stores as they offer a direct connection with our brand and broaden the awareness of the nautical lifestyle that so many of us aspire to enjoy."

The new stores will also allow Sperry to test new products, as well serve as a powerful vehicle for the brand to more deeply and directly connect with its broadening communities.

The first three stores will open in Florida, with locations in Tampa, Orlando and Boca Raton in the coming weeks, as well as store openings planned in Dallas and Kansas City next month. The stores are an important strategy in reinforcing Sperry's position in the marketplace and are uniquely designed to complement Sperry's strong wholesale distribution channel, which with today's newly expanded product lines covers a range of retailers including premium department stores, specialty boutiques, as well as outdoor, sporting good and boating retailers.


Must ReadView All

Courtesy: Sympatex Technologies

Textiles | On 23rd Feb 2018

Sympatex, Ricosta jointly move towards sustainability

Sympatex Technologies is moving towards sustainability with its...

Courtesy: Business wire

Information Technology | On 23rd Feb 2018

CLO Virtual Fashion launches CLO 4.0 & new website

CLO Virtual Fashion, a leading developer of cutting-edge 3D garment...

Courtesy: Delta Galil

Apparel/Garments | On 23rd Feb 2018

Delta Galil 2017 sales up 16% to $1,368.1 million

Delta Galil sales for full year 2017 increased 16 per cent to...

Interviews View All

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search