Home / Knowledge / News / Fashion / IMG to bring new opportunities for Playboy
IMG to bring new opportunities for Playboy
19
Feb '10
Playboy Enterprises, Inc. announced that it has signed IMG Licensing Worldwide as its exclusive agent in Asia. The agreement covers licensing of the Playboy brand in most product categories.

Scott Flanders, PEI's chief executive officer, said: "Over the past five years, licensing has become Playboy's most profitable and fastest growing business. This agreement will further accelerate our growth, expand our consumer reach and enhance the visibility and power of the Playboy brand. With an extensive network of agents already in place across Asia, IMG will be able to more quickly identify new opportunities and potential partners and more efficiently negotiate deals. IMG is the leading licensing agent in the world, and we believe that this partnership will generate meaningful additional revenues for us over time. We are pleased to work with IMG and to join its extensive client roster."

"The Playboy brand already enjoys global recognition and popularity," said Bruno Maglione, IMG executive vice president and global co-managing director IMG Licensing Worldwide. "Playboy has done an impressive job of growing this business in the past few years and now ranks as one of the 50 largest licensors in the world. We believe that our network of licensees and agents combined with our 40-year experience in the Asia market will allow us to build on Playboy's success and significantly expand its licensing business."

While the agreement with IMG will cover a wide range of apparel, accessories and other product categories, PEI said that its pan-global and entertainment venue licenses as well as the company's media businesses are exempt from this arrangement.

In addition to developing new business prospects, IMG will oversee the financial and legal administrative processes related to Playboy's Asian licensing agreements and will monitor compliance. The contract gives Playboy final approval on all licenses.

Playboy Enterprises Inc


Must ReadView All

Digital textile printing sector to grow by 20% by 2020

Textiles | On 18th Jun 2018

Digital textile printing sector to grow by 20% by 2020

The digital textile printing sector is expected to have a compound...

Courtesy: Hela Clothing

Apparel/Garments | On 18th Jun 2018

Hela's latest label revolves around underwear, sleepwear

The latest collection of Sri Lanka’s Hela Clothing is revolves mostly ...

Kenya levies higher duties on mitumba import

Apparel/Garments | On 18th Jun 2018

Kenya levies higher duties on mitumba import

Kenya’s treasury secretary Henry Rotich recently raised the duty on...

Interviews View All

Top executives
Indian retail players

Walmart's acquisition of Flipkart endorses the humongous opportunities in...

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Top executives
Textile industry

Overall, Union budget 2018-19 is very balanced

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search