Home / Knowledge / News / Fashion / Finish Line announces inaugural DECA Challenge winner
Finish Line announces inaugural DECA Challenge winner
22
Feb '10
The Finish Line announced that the winner of the company's first-ever Finish Line DECA Challenge is Rosemount High School (Rosemount, Minnesota). The Rosemount team Abby Ceglar, Sara Devitt, Katelyn Paget and their advisor was selected over two other finalists, Apponequet Regional High School (Massachusetts) and Wichita High School East (Kansas), and a number of other DECA high school chapters nationwide who entered the inaugural competition.

Finish Line designed the DECA Challenge to give high school students from throughout the U.S. a real-world opportunity to learn about marketing by advising the company on how best to reach its customers. Challenge participants were given detailed research questions to explore and were encouraged to visit Finish Line stores.

As part of the assignment, students also addressed the retailer's pricing, merchandising and customer service standards as well as examined the company's overall business model. Challenge participants posted video presentations on YouTube for Finish Line executives to review and score. Earlier this month, three finalist teams traveled to Finish Line's corporate headquarters in Indianapolis to present their findings in person to the company's executive team.

"The partnership with Finish Line has provided wonderful learning opportunities for our students," explains Shane Thomas, director of competitive events for DECA. The Finish Line DECA Challenge offered our students the chance to see how a leading national retailer operates. This real world business experience is invaluable to our emerging leaders as they consider their future career options. We hope to replicate the Finish Line DECA Challenge model by engaging other businesses in similar events with our chapters."

Based on the final presentations, the DECA chapter from Rosemount High School was selected as the winning team and will receive an all-expense paid trip to the DECA International Career Development Conference in Louisville, Kentucky in April, courtesy of Finish Line. The Conference is the highlight of the DECA year for the approximately 15,000 student members, advisors, business professionals and alumni who attend.

"It was inspiring to see the level of energy and passion that these students conveyed in tackling this challenge," said Finish Line Chief Executive Officer Glenn Lyon. "The students provided us with valuable feedback that we can consider implementing in our current operations and shared fresh new ideas for reaching out to our core customers. We thank everyone who participated and look forward to continuing the Finish Line DECA Challenge in years to come."

The Finish Line, Inc. is a premium athletic footwear store and one of the nation's largest mall-based specialty retailers, offering a large selection of performance and everyday sport footwear, apparel and accessories for men, women and kids. The Finish Line, Inc. is publicly traded on the NASDAQ Global Select Market under the symbol FINL. The company operates 668 Finish Line stores in 47 states and offers online shopping.

More than 60 years ago, DECA, an association of marketing students, organized around an ambitious goal: to improve education and career opportunities for students interested in careers in marketing, management and entrepreneurship. What began with a few hundred students in 17 states has grown to over 185,000 students in all 50 states, Canada, Guam, Puerto Rico, Germany and Mexico.

Finish Line Inc


Must ReadView All

Japan’s JICA promoting energy-saving devices in Bangladesh

Apparel/Garments | On 21st Feb 2018

Japan’s JICA promoting energy-saving devices in Bangladesh

The Japan International Cooperation Agency (JICA) is promoting use of ...

China’s JD.com announces financing pacts for JD Logistics

Textiles | On 21st Feb 2018

China’s JD.com announces financing pacts for JD Logistics

China’s largest retailer JD.com Inc recently announced it has entered ...

Courtesy: Indorama Ventures

Textiles | On 21st Feb 2018

IVL 2017 revenue up 17% y-o-y to $8,438 million

Indorama Ventures Public Company Limited (IVL) has reported revenue...

Interviews View All

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Urmil Arya

Sushila International, a well established textile organisation established ...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search