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Oday Shakar is a finalist in Oscars Designer Challenge 2010

24 Feb '10
5 min read

Oday developed a strong private clientele base following a fashion presentation in Orange County and was the hit of Simply Stylist, a “Pop-up PR Showroom” that showcases designers to today's leading fashion industry stylists, celebrities and media. At the event stylist Joey Tierney hand-selected Oday's sequined minidress with signature cowl draped back for actress Audrina Patridge to wear on the red carpet at the 2009 MTV Premios Awards. Following Simply Stylist.

Another socialite who has embraced Oday's dresses is actress Stana Katic, who wore one of Oday's floor-length sequined stunner also with signature cowl-draped back to the Screen Actors Guild (SAG) awards. Oday's current Spring/Summer 2010 collection has quickly become known for chic backless styles, two more of which are currently hanging in the closets of Hayden Panettiere and Emily Blunt.

Shakar, who runs his own private atelier in Orange County has a full staff of seamstresses to assist him in the production of custom confections for socialites such as Disney superstar Demi Lovato, who commissioned the designer to modify one of his cocktail silk and lace dresses that featured a plunging, jagged neckline and tiered bottom, for her to wear to the exclusive wedding of the eldest Jonas Brother, Kevin. Oday is known to use specialty imported laces and silks and is currently creating custom fabrics in silks, wools, and signature prints.

While awaiting the results of the competition, Oday will present his Fall/Winter 2011 collection at a private showing in Los Angeles. He anticipates in 2010 to continue the momentum with both his private clientele the notoriety of his atelier and the media's grasp and appreciation for his work.

“My biggest goal is to never become complacent and to always feel challenged,” says Oday. “People often need to put monetary or tangible results on their goals and dreams, but I feel it's an attitude and a passion that comes from loving what you do. Being able to do what I love every day is my dream, and I'm living it now. I am very fortunate.”

Oday Shakar

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